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- Blog
- Google’s Broad Match Upgrade: A Game Changer for Lead Generation
- Top Content Marketing Trends for 2025
- How to Build a Lead Nurturing Plan for Your Senior Living Community
- Is Your Website’s Engagement Rate Low? Here’s Why!
- Mastering Your 2025 Senior Living Marketing Budget
- The Importance of Authenticity with the Rise of AI
- The Role of Artificial Intelligence in SEO
- 6 Steps to Boost Conversions & Content Marketing
- Building Trust: How Testimonials Boost Your Senior Living Marketing
- Is Lead Nurturing for You?
- Paid Advertising vs. Organic Search: The Power of an Integrated Strategy
- The Rise of Influencer Marketing: Navigating the Pros and Cons
- The Role of Artificial Intelligence in Senior Living Marketing
- Reinforcing the Fabric of Your Team
- The Impact of Good Graphic Design on Senior Living Engagement
- Engaging Seniors Through the Power of Social Media Marketing
- How to Create an Effective Senior Living Content Marketing Plan
- Optimize Your Senior Living Community’s Website Through SEO Efforts
- Is Your Brand Truly Alive?
- Why You Need a Senior Living Marketing Agency
- The Revolution of Senior Living Marketing is About to Begin: Enter AI
- How to Unwind and Embrace the Holiday Season: Markentum’s Top Tips
- Should You be Podcasting?
- Is it Time to Refresh Your Senior Living Brand?
- Is A/B Testing for You? A Senior Living Digital Marketing Best Practice
- Lead Quality vs. Quantity: Why Senior Living Executives Should Demand More
- Are You Budgeting Enough for Marketing in 2024?
- Top 5 Content Pieces to Utilize in Your Marketing Strategy
- Why Lead Nurturing is Crucial for Successful Email Marketing
- How Deep is Your SEO Strategy?
- How to Drive Traffic to Your Special Events
- Need a Marketing Boost? Hire an Agency!
- 5 Reasons to Add Case Studies and Testimonials to Your Lead Generation Toolkit
- 5 Simple Ways to Align Your Marketing & Sales Strategies
- Are You Truly Optimizing Your Website for Search Engines?
- Consistent Lead Generation Requires a Solid Marketing Foundation
- Generate More Leads with Digital Advertising
- A Multi-Channel Lead Generation Strategy Will Keep Your Lead Funnel Full
- Blogs and SEO: Why They’re Key to Your Senior Living Marketing Strategy
- Your Community Value Comes to Life When You Showcase Your Heroes
- 2023 Will Be the Year of Storytelling
- What You Need to Know About Google Analytics 4 (GA4)
- Markentum Hires New Chief Executive Officer with an Eye on Growth
- Introducing Facebook’s New Page Experience
- Content Marketing for Senior Living Doesn’t Have to be Boring
- 5 TikTok Ideas to Promote Your Senior Living Community
- Marketing 101: Understanding Facebook Insights
- Leveraging LinkedIn for Senior Living Hiring
- Digital Marketing: Targeting Senior Living Prospects More Effectively
- Why You Should Be Managing Your Business Listings
- Video Storytelling: 5 Ideas for Your Senior Living Community
- Get Creative: Adding QR Codes to Your Digital Marketing
- Using Content Marketing to be a Resource for Your Senior Living Audience
- 5 Ways to Improve Your Senior Living Community’s Social Media Marketing
- Understanding the Senior Living Sales Cycle
- 4 Reasons Google May Not Be Indexing Your Senior Living Website
- Google Business Profile: New Name, New Opportunities
- How Integrations Can Improve Your Digital Marketing Efforts
- Email Marketing 101: Subject Lines vs. Body Content
- How Pinterest Can Benefit Your SEO & Digital Marketing
- How to Generate More Positive Reviews for Your Community
- No More Third-Party Cookies: What You Need to Know
- Call Intelligence 101: Getting the Most from Your Community’s Calls
- 5 Recommended Video Platforms for Senior Living
- Understanding Backlinking and How It Impacts Your SEO
- 5 Tips for Enhancing Your Instagram Strategy
- “Alexa, How Do I Optimize My Senior Living Website for Voice Search?”
- How to Establish Functional Design in Your Digital Marketing
- Should You Use TikTok for Your Social Media Advertising?
- The Pros and Cons of Using CAPTCHA on Your Senior Living Website
- How Markentum Enhances Speed for WordPress Sites
- 6 Common Content Marketing Questions + Answers
- Enhancing Brand Reputation: Creating Your Own Positive Media
- How Call Tracking Can Enhance Your Lead Generation
- Tips & Strategies for Creating Powerful Testimonials
- Core Web Vitals: What You Need to Know
- Emotional Marketing 101: Connecting with Your Audience
- How Sales and Marketing Alignment Can Increase Revenue
- 3 Ways to Get the Most Out of Your Digital Marketing Agency
- Using Video Marketing to Enhance SEO Efforts
- Explore the Benefits of Lead Nurturing
- 3 Reasons Why Online Reputation Management Matters
- How Virtual Tours Can Help in Senior Living Marketing
- How to Write Effective Website Copy
- Pros and Cons of Using Stock Photography for Your Community
- 5 Ways to Create a User-Focused Email Marketing Strategy
- Using Marketing Automation to Connect with Your Prospects
- 4 Types of Content for Your Senior Living Community
- The Evolving Language of the Senior Living Industry
- What is a Qualified Lead in Senior Living?
- What Is The Buyer’s Journey?
- How Website Performance Impacts Search Rankings
- Why Are Video & Photo Services Important for Your Digital Marketing?
- SEO: Understanding Your Competitors Online
- Should Your Senior Living Community Use Instagram?
- The Power of Video Marketing for Senior Living
- 6 Things to Consider When Choosing a Digital Marketing Agency
- 3 Reasons You Should Never Buy an Email List
- 4 Biggest Content Marketing Mistakes: Are You Making Them?
- The Value of On-Site Visits & Building Client Relations
- How Baby Boomers Interact with Social Media
- 4 Content Marketing Tips to Boost Website Traffic
- Benefits of Facebook Live for Your Senior Living Community
- How To Handle a Negative Online Review of Your Senior Living Community
- 4 Digital Marketing Mistakes: Are You Making Them?
- Achieving a Tone of Voice for Your Senior Living Brand
- 3 Ways to Implement Video Into Your Social Media Marketing
- Importance of Customer Service in the Senior Living Industry
- Why Niche Marketing Matters for Senior Living
- Why Your Senior Living Community Needs Email Marketing
- Posting to Your Senior Living Social Media Accounts
- Lead Nurturing: Turning Leads into Community Move-ins
- 4 Reasons to Use Paid Search for Your Senior Living Community
- Markentum’s Thoughts: My Summer Internship
- Senior Living: Working with Purpose, Passion & Privilege