Accelerate
Leveraging Insights
To Improve
Marketing Performance.
Nothing is worth doing unless you can measure it and achieve the results you want. Markentum takes client analytics and reporting seriously, because we want you to always know how your marketing engine is performing. It’s another example of our firm belief in collaboration and communication.
Understanding the impact of your marketing efforts is critical—especially in the senior living industry, where every move counts. At Markentum, we believe that data-driven marketing is the foundation for driving growth and delivering meaningful results for senior living operators. Through our comprehensive analytics and reporting approach, we empower your communities by turning complex data into actionable insights that fuel informed decision-making.
Markentum Clients Clearly See What’s Working and What’s Next.
- Easy to understand data reports.
- One-on-one monthly strategy sessions.
- Data-driven campaign insights.
- Full-spectrum corporate and community reporting.
A Closer Look at Comprehensive Analytics.
Having a clear understanding of your marketing performance helps ensure your resources are allocated efficiently—targeting the right audiences and driving conversions. Markentum partners with you to transform your marketing into a fine-tuned engine by focusing on. Here’s what to expect when working with us.
Critical thinking.
What’s working? What improvements can be made? We investigate your analytics and discuss how they are all contributing to your overall growth; then, we use that to develop a data-driven marketing strategy to continually improve your results.
Community performance.
A successful strategy for your community in Florida won’t necessarily work for your community in New York. We track what’s working and what’s not and evaluate how to effectively reach each community’s target audiences.
Value analysis.
Return on investment is important, and your investments are extremely valuable. We capture and evaluate data to help you understand how your marketing can be tied back to your bottom line.
Performance Reporting for Every Platform.
Data-driven marketing starts with understanding your data. We break down performance into detailed reports. Together, we’ll make sure your marketing engine is optimized for both the short and long run.
Web & search insights.
Attracting your desired audiences is important. We provide a custom look at who is engaging with your website, what channels they are coming from, and what search queries are resulting in clicks.
Lead nurturing.
Understanding the buyer’s journey can result in more move-ins and continuously improve touchpoints. We take a look at your customer data to meet leads where they are in their journey, nurturing them to drive interest and engagement.
Social channels and content.
We monitor paid social campaigns, identify the social media posts and campaigns that spark meaningful engagement, and see what content sparks website actions to refine strategies and maximize results.
Call tracking.
We help you track and analyze where all of your calls are coming from, giving you valuable insights into which campaigns are driving results. With this information, you can allocate your marketing dollars to invest in the channels that deliver the best ROI.
Persona building.
Our unique strategy helps you build a database of personas that helps you learn the type of person who continues to look for your services and those most likely to take action. This data-driven marketing approach empowers you to connect more effectively with your prospects.
Paid search advertising.
When you are spending money on various types of pay-per-click advertising, it’s important to know how each campaign, ad, CTA, and landing page is performing. Metrics like click-through rates, conversion rates, and cost-per-click can help you identify what’s working and what’s not.