The Role of Artificial Intelligence in SEO

June 27, 2024

The Role of Artificial Intelligence in SEO

In the world of senior living marketing, you should always be looking for ways to stay current with events and trends. At times, this can feel intimidating or overwhelming. However, with the emergence of Artificial Intelligence (AI) systems such as ChatGPT or Google’s Bard, staying current has become more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO).

What’s changed in SEO?

With the introduction of AI in SEO, there may be questions about how this impacts the original SEO plan. The base of SEO is still there, and it is still a vital element for your website. Here’s how AI has changed SEO strategy:

  • Keyword searches: AI assists in identifying keywords on websites, enabling users to locate relevant content more effectively. It groups frequently used words to deliver similar results. This semantic approach goes beyond mere word matching, considering multiple meanings and definitions to enhance search accuracy. By analyzing patterns and understanding the relationships between terms, AI can provide users with more precise and relevant search results, making the process of finding information faster and more intuitive. 
  • Data-based searches: When searching the internet, AI will consider past search history and location to provide information tailored to the user’s data. Based on previous interactions and geographical position, the results shown are specifically designed to be more relevant and valuable to users. This personalized approach aims to enhance the user’s browsing experience by delivering the most applicable and timely content.
  • Increase in efficiency: Combining keyword searches and data-based searches makes the process much more efficient for the user. Because of this, the content on the first page is most likely to be the most relevant and fulfilling for the user. This change can help senior living communities get their content on their target audience’s first page. 

As a whole, these changes are meant to increase efficiency and effectiveness for users. The combination of these factors will supply narrowly tailored content to users to meet their end goal. Updating websites frequently and understanding AI reports will play a significant role in creating new relationships with your audience.

How can this help your community?

With all of these changes to SEO, it is vital to understand how your community can use AI to your advantage and stand out from the crowd. Here are a few of the ways that you can utilize AI in SEO:

  • Implement keywords: By analyzing the keywords users include in their searches, you can incorporate relevant terms that align with your brand into your site. Emphasizing these keywords strengthens your brand and deepens your connection with your audience.
  • Refresh content: AI can identify underperforming pages that may need updates. With these insights, it is good practice to see if and how you can reword the page to reach your target audience better. This can increase traffic to your website.
  • Improve visibility: Incorporating AI into SEO strategies can significantly boost your chances of landing your website on the first page of search results. One effective method to enhance visibility is using AI to tailor content for your audience. AI analyzes the types of content that engage your audience, providing insights to improve content performance and reach. Another way AI can elevate your visibility is by identifying emerging trends and topics. By creating targeted and relevant content, you can stay ahead of the curve, differentiate yourself from competitors, and make your community more appealing. Finally, AI can be utilized to add meta tags to websites. These tags are instrumental in increasing visibility on search engines, ensuring your content is relevant to the audience and industry.

The senior living marketing industry is ever-changing, but that doesn’t mean your brand can’t keep up. You can keep up with or even get ahead of trends by utilizing AI and other technological advances. With the changes AI has brought to SEO, marketing for senior living communities has become more efficient and effective.

Adapting your strategies to ensure your community stays relevant and visible in this competitive market is essential. Consider incorporating AI into your SEO strategy to stay ahead of the game and reach your target audience more effectively. Schedule a free evaluation to find out how Markentum can help you do this.

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