The Markentum team shares why your website could be experiencing low engagement and how to fix the issues.
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Blog
Digital Savvy For
Senior Living Marketers.
At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Markentum is exploring the shifting landscape of senior living marketing, discussing best budgeting practices, highlighting key technology investments, and offering tips on future-proofing your strategy.
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As Artificial Intelligence (AI) becomes more prevalent in the senior living industry, it is essential to remain authentic to your brand.
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In the world of senior living marketing, you should always be looking for ways to stay current with events and trends, and Artificial Intelligence (AI) has made this more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO).
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Discover the steps needed to increase conversions by analyzing and improving your customer journey - and leveraging that information in your content marketing strategy.
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As a senior living operator, one of the most powerful tools you have to build this essential trust is the testimonial. Learn how testimonials from satisfied residents can enhance your senior living marketing and turn potential leads into committed residents.
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Markentum is exploring the essence of lead nurturing within the context of senior living communities, unveiling its operational mechanics and providing actionable strategies to cultivate a robust marketing plan that effectively nurtures leads.
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In the dynamic world of senior living, the balance between paid advertising and organic reach is a vital conversation. Both strategies have the potential to boost online visibility, using different methodologies to achieve this. Grasping the intricacies of each approach is critical to a successful senior living marketing strategy.
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Discover the pros and cons of using local influencers to enhance your senior living marketing strategy.
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