At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
In the dynamic world of senior living, the balance between paid advertising and organic reach is a vital conversation. Both strategies have the potential to boost online visibility, using different methodologies to achieve this. Grasping the intricacies of each approach is critical to a successful senior living marketing strategy.
Discover the pros and cons of using local influencers to enhance your senior living marketing strategy.
While artificial intelligence (AI) possesses the potential to revolutionize senior living marketing through enhanced customer experiences and operational efficiency, many operators remain on the sidelines, hesitant to tap into this dynamic resource due to a lack of AI knowledge or concerns about privacy and security.
In today’s professional life, where remote work and virtual connections are the norm, gathering in a single place feels novel and a bit old-fashioned. In our increasingly digital and distanced world, an in-person meeting feels like a luxury—superfluous, ineffective, or downright risky.
The world of senior living is transforming, and within this evolution, graphic design emerges as a critical player in orchestrating experiences.
Hashtags, likes, and followers are the staples of our social interactions, and the myth that the senior demographic is impervious to the allure of social media is quickly losing ground.
Discover the ins and outs of creating an effective content marketing strategy for your senior living community.
Discover how implementing Search Engine Optimization into your website can help your target audience find your senior living community.
Branding is much more than just a logo or a set of visual elements. It's an experience that should permeate every corner of your community.
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