At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
AI in marketing can speed up research and surface data; it cannot replicate the emotional intelligence, strategic judgment, and industry expertise that senior living marketing demands. The strongest approach pairs AI efficiency with human strategy, which is exactly what a specialized senior living marketing agency like Markentum delivers.
For content creators and business leaders, understanding both AI's capabilities and the significant flaws in detection technology is essential for making informed decisions about content strategy and workforce management.
The senior living industry is constantly evolving, with senior living communities seeking innovative ways to enhance resident satisfaction and streamline operations while reaching new audiences.
The 2025 Senior Housing News (SHN) Sales and Marketing Conference did it again, offering bold insights into changing industry trends.
As Artificial Intelligence (AI) becomes more prevalent in the senior living industry, it is essential to remain authentic to your brand.
In the world of senior living marketing, you should always be looking for ways to stay current with events and trends, and Artificial Intelligence (AI) has made this more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO).
From predictive analytics to personalized content recommendations, AI-powered tools can transform how senior living communities drive growth.