At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
The senior living marketing industry is unlike any other. It’s about more than generating leads or closing deals—it’s about building trust, providing care, and meeting the practical and emotional needs of seniors and their families. Markentum understands this delicate balance and excels at crafting marketing strategies that resonate deeply with this unique audience.
The 2025 Senior Housing News (SHN) Sales and Marketing Conference did it again, offering bold insights into changing industry trends.
With an eye on the future, let's explore the top content marketing trends for 2025, focusing on how senior living operators can leverage these trends to attract and engage their target audience.
Discover the steps needed to increase conversions by analyzing and improving your customer journey - and leveraging that information in your content marketing strategy.
Discover the ins and outs of creating an effective content marketing strategy for your senior living community.
Discover how implementing Search Engine Optimization into your website can help your target audience find your senior living community.
From predictive analytics to personalized content recommendations, AI-powered tools can transform how senior living communities drive growth.
Discover the top five content pieces to use that will enhance your overall marketing strategy.
Discover how to merge your marketing efforts and sales strategies so they work together to generate qualified leads for your senior living community.