Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

Paid Advertising vs. Organic Search: The Power of an Integrated Strategy

In the dynamic world of senior living, the balance between paid advertising and organic reach is a vital conversation. Both strategies have the potential to boost online visibility, using different methodologies to achieve this. Grasping the intricacies of each approach is critical to a successful senior living marketing strategy.

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4 Reasons to Use Paid Search for Your Senior Living Community

If you are thinking about your marketing efforts, then the question of paid ads has crossed your mind. Maybe you know of other senior living communities using them, but you've heard a mix of horror stories and great successes. It's time to learn what's right for you!

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