At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Social media is now a vital channel where families conduct research, compare communities, and form first impressions that influence care decisions. By embracing social search for senior living, your community can engage younger decision-makers and families early in their journey.
The senior living industry is evolving at a rapid pace, presenting both challenges and opportunities for operators to align their marketing efforts with occupancy goals. To remain competitive and relevant in 2026, it’s essential to invest strategically, ensuring every marketing dollar drives data-backed results while building trust and credibility with prospective residents and their families.
Measuring marketing return on investment (ROI) is essential for fostering growth and making informed decisions. It enables better budget allocation, evaluates campaign performance, and demonstrates value to stakeholders. By prioritizing ROI, you can ensure your strategies deliver meaningful results in an increasingly competitive landscape.
With competition growing and digital marketing becoming more complex, it’s essential to choose an agency that aligns with your goals, understands your target audience, and can deliver measurable results.
The Markentum team shares why your website could be experiencing low engagement and how to fix the issues.
Find out if A/B testing is right for your senior living community and how it can enhance your digital marketing efforts.
The Markentum CEO, Kim Rosengren, shares the essential questions to ask an agency to determine if they are the right fit to boost your marketing efforts.
Markentum shares some of the features and changes you can expect from Google Analytics 4 (GA4).
Markentum shares why QR codes are becoming the preferred method for distributing information and data, and how to add them to your marketing efforts.