At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Measuring marketing return on investment (ROI) is essential for fostering growth and making informed decisions. It enables better budget allocation, evaluates campaign performance, and demonstrates value to stakeholders. By prioritizing ROI, you can ensure your strategies deliver meaningful results in an increasingly competitive landscape.
With competition growing and digital marketing becoming more complex, it’s essential to choose an agency that aligns with your goals, understands your target audience, and can deliver measurable results.
The Markentum team shares why your website could be experiencing low engagement and how to fix the issues.
Find out if A/B testing is right for your senior living community and how it can enhance your digital marketing efforts.
The Markentum CEO, Kim Rosengren, shares the essential questions to ask an agency to determine if they are the right fit to boost your marketing efforts.
Markentum shares some of the features and changes you can expect from Google Analytics 4 (GA4).
Markentum shares why QR codes are becoming the preferred method for distributing information and data, and how to add them to your marketing efforts.
Using tools doesn’t mean you have to spend hours collating data. Instead, marketing integrations can link your platforms and simplify your processes.
Google announced a change in third-party cookie tracking coming late 2023, so Markentum is sharing what information you need to know to plan for 2022.