At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
In the fast-paced world of digital advertising, understanding how Google Advertising operates is critical to maximizing your campaign dollars and generating bottom-line results. Because Google changes its algorithms frequently, and is constantly adding new tools, it’s important to stay current AND experiment to optimize your own results.
What's the difference between lead quantity and lead quality? Discover how to optimize your paid ads strategy to improve lead generation quality.
Discover how to drive traffic to your company or community's special events, like a Grand Opening celebration.
Discover how case studies and testimonials can serve as a valuable tool during the lead generation and sales process.
Discover how to merge your marketing efforts and sales strategies so they work together to generate qualified leads for your senior living community.
Markentum shares how you can get more consistent and more qualified leads at a higher volume by implementing a solid marketing foundation.
Markentum shares six digital advertising strategies to help you gain more leads for your senior living community.
Discover five mediums to support lead generation and keep your sales funnel engaged.
Markentum’s new CEO, Kim Rosengren, shares how storytelling is an effective way to attract future residents.