Blog

Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

Top Content Marketing Trends for 2025

With an eye on the future, let's explore the top content marketing trends for 2025, focusing on how senior living operators can leverage these trends to attract and engage their target audience.

Read More
How to Build a Lead Nurturing Plan for Your Senior Living Community

Unlike deciding which shoes or laptop to buy, senior living is known for having a longer sales cycle. As a result, senior living operators need a robust lead nurturing plan to advance and convert these leads who may not be ready to make a decision.

Read More
Mastering Your 2025 Senior Living Marketing Budget

Markentum is exploring the shifting landscape of senior living marketing, discussing best budgeting practices, highlighting key technology investments, and offering tips on future-proofing your strategy.

Read More
The Importance of Authenticity with the Rise of AI

As Artificial Intelligence (AI) becomes more prevalent in the senior living industry, it is essential to remain authentic to your brand.

Read More
The Role of Artificial Intelligence in SEO

In the world of senior living marketing, you should always be looking for ways to stay current with events and trends, and Artificial Intelligence (AI) has made this more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO). 

Read More
Building Trust: How Testimonials Boost Your Senior Living Marketing

As a senior living operator, one of the most powerful tools you have to build this essential trust is the testimonial. Learn how testimonials from satisfied residents can enhance your senior living marketing and turn potential leads into committed residents.

Read More
Is Lead Nurturing for You?

Markentum is exploring the essence of lead nurturing within the context of senior living communities, unveiling its operational mechanics and providing actionable strategies to cultivate a robust marketing plan that effectively nurtures leads.

Read More