At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
The senior living marketing industry is unlike any other. It’s about more than generating leads or closing deals—it’s about building trust, providing care, and meeting the practical and emotional needs of seniors and their families. Markentum understands this delicate balance and excels at crafting marketing strategies that resonate deeply with this unique audience.
In the competitive senior living market, online visibility is essential for attracting leads and forging relationships in order to engage with potential residents. Assisted living communities must have a strong digital presence as more families research care options online.
The senior living industry is constantly evolving, with senior living communities seeking innovative ways to enhance resident satisfaction and streamline operations while reaching new audiences.
The 2025 Senior Housing News (SHN) Sales and Marketing Conference did it again, offering bold insights into changing industry trends.
Senior living marketers have a unique challenge ahead, but with the right strategy and tools in place, 2025 can be a year of growth and opportunity.
With competition growing and digital marketing becoming more complex, it’s essential to choose an agency that aligns with your goals, understands your target audience, and can deliver measurable results.
The Markentum team shares a comprehensive checklist to help you assess your website's current performance and determine if it's time for a redesign.
In the fast-paced world of digital advertising, understanding how Google Advertising operates is critical to maximizing your campaign dollars and generating bottom-line results. Because Google changes its algorithms frequently, and is constantly adding new tools, it’s important to stay current AND experiment to optimize your own results.
With an eye on the future, let's explore the top content marketing trends for 2025, focusing on how senior living operators can leverage these trends to attract and engage their target audience.