Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

The Importance of Authenticity with the Rise of AI

As Artificial Intelligence (AI) becomes more prevalent in the senior living industry, it is essential to remain authentic to your brand.

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The Role of Artificial Intelligence in SEO

In the world of senior living marketing, you should always be looking for ways to stay current with events and trends, and Artificial Intelligence (AI) has made this more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO). 

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Building Trust: How Testimonials Boost Your Senior Living Marketing

As a senior living operator, one of the most powerful tools you have to build this essential trust is the testimonial. Learn how testimonials from satisfied residents can enhance your senior living marketing and turn potential leads into committed residents.

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Is Lead Nurturing for You?

Markentum is exploring the essence of lead nurturing within the context of senior living communities, unveiling its operational mechanics and providing actionable strategies to cultivate a robust marketing plan that effectively nurtures leads.

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Paid Advertising vs. Organic Search: The Power of an Integrated Strategy

In the dynamic world of senior living, the balance between paid advertising and organic reach is a vital conversation. Both strategies have the potential to boost online visibility, using different methodologies to achieve this. Grasping the intricacies of each approach is critical to a successful senior living marketing strategy.

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The Role of Artificial Intelligence in Senior Living Marketing

While artificial intelligence (AI) possesses the potential to revolutionize senior living marketing through enhanced customer experiences and operational efficiency, many operators remain on the sidelines, hesitant to tap into this dynamic resource due to a lack of AI knowledge or concerns about privacy and security.

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Reinforcing the Fabric of Your Team

In today’s professional life, where remote work and virtual connections are the norm, gathering in a single place feels novel and a bit old-fashioned. In our increasingly digital and distanced world, an in-person meeting feels like a luxury—superfluous, ineffective, or downright risky.

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