At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
In the fast-paced world of digital advertising, understanding how Google Advertising operates is critical to maximizing your campaign dollars and generating bottom-line results. Because Google changes its algorithms frequently, and is constantly adding new tools, it’s important to stay current AND experiment to optimize your own results.
With an eye on the future, let's explore the top content marketing trends for 2025, focusing on how senior living operators can leverage these trends to attract and engage their target audience.
Unlike deciding which shoes or laptop to buy, senior living is known for having a longer sales cycle. As a result, senior living operators need a robust lead nurturing plan to advance and convert these leads who may not be ready to make a decision.
The Markentum team shares why your website could be experiencing low engagement and how to fix the issues.
Markentum is exploring the shifting landscape of senior living marketing, discussing best budgeting practices, highlighting key technology investments, and offering tips on future-proofing your strategy.
As Artificial Intelligence (AI) becomes more prevalent in the senior living industry, it is essential to remain authentic to your brand.
In the world of senior living marketing, you should always be looking for ways to stay current with events and trends, and Artificial Intelligence (AI) has made this more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO).
Discover the steps needed to increase conversions by analyzing and improving your customer journey - and leveraging that information in your content marketing strategy.
As a senior living operator, one of the most powerful tools you have to build this essential trust is the testimonial. Learn how testimonials from satisfied residents can enhance your senior living marketing and turn potential leads into committed residents.