At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
The senior living marketing industry is unlike any other. It’s about more than generating leads or closing deals—it’s about building trust, providing care, and meeting the practical and emotional needs of seniors and their families. Markentum understands this delicate balance and excels at crafting marketing strategies that resonate deeply with this unique audience.
In the competitive senior living market, online visibility is essential for attracting leads and forging relationships in order to engage with potential residents. Assisted living communities must have a strong digital presence as more families research care options online.
The senior living industry is constantly evolving, with senior living communities seeking innovative ways to enhance resident satisfaction and streamline operations while reaching new audiences.
The Markentum team shares a comprehensive checklist to help you assess your website's current performance and determine if it's time for a redesign.
In the fast-paced world of digital advertising, understanding how Google Advertising operates is critical to maximizing your campaign dollars and generating bottom-line results. Because Google changes its algorithms frequently, and is constantly adding new tools, it’s important to stay current AND experiment to optimize your own results.
In the world of senior living marketing, you should always be looking for ways to stay current with events and trends, and Artificial Intelligence (AI) has made this more manageable. One of the most recent ways that AI has entered the marketing world is through Search Engine Optimization (SEO).
In the dynamic world of senior living, the balance between paid advertising and organic reach is a vital conversation. Both strategies have the potential to boost online visibility, using different methodologies to achieve this. Grasping the intricacies of each approach is critical to a successful senior living marketing strategy.
Discover how implementing Search Engine Optimization into your website can help your target audience find your senior living community.
Search engine optimization has evolved passed plugging keywords into a web page. So, Markentum is asking you - how deep is your SEO strategy?