At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Ten years ago, Markentum embarked on a mission that would reshape how senior living communities approach marketing partnerships. As we celebrate our 10th anniversary, we're not just reflecting on business milestones—we're honoring the authentic partnerships that have driven extraordinary results for our clients and transformed the senior living marketing landscape.
The senior living industry is evolving at a rapid pace, presenting both challenges and opportunities for operators to align their marketing efforts with occupancy goals. To remain competitive and relevant in 2026, it’s essential to invest strategically, ensuring every marketing dollar drives data-backed results while building trust and credibility with prospective residents and their families.
We’re breaking down the hidden dangers of discounting, sharing hard-hitting industry data, and introducing smarter, value-driven strategies to boost occupancy without undercutting your community’s worth.
Measuring marketing return on investment (ROI) is essential for fostering growth and making informed decisions. It enables better budget allocation, evaluates campaign performance, and demonstrates value to stakeholders. By prioritizing ROI, you can ensure your strategies deliver meaningful results in an increasingly competitive landscape.
The senior living marketing industry is unlike any other. It’s about more than generating leads or closing deals—it’s about building trust, providing care, and meeting the practical and emotional needs of seniors and their families. Markentum understands this delicate balance and excels at crafting marketing strategies that resonate deeply with this unique audience.
With competition growing and digital marketing becoming more complex, it’s essential to choose an agency that aligns with your goals, understands your target audience, and can deliver measurable results.
Markentum is exploring the shifting landscape of senior living marketing, discussing best budgeting practices, highlighting key technology investments, and offering tips on future-proofing your strategy.
Discover the pros and cons of using local influencers to enhance your senior living marketing strategy.
Discover the ins and outs of creating an effective content marketing strategy for your senior living community.