Blog

Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

Strategic Tips for Planning Your 2026 Senior Living Marketing Budget

The senior living industry is evolving at a rapid pace, presenting both challenges and opportunities for operators to align their marketing efforts with occupancy goals. To remain competitive and relevant in 2026, it’s essential to invest strategically, ensuring every marketing dollar drives data-backed results while building trust and credibility with prospective residents and their families.

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How to Maximize Your Senior Living Marketing ROI

Measuring marketing return on investment (ROI) is essential for fostering growth and making informed decisions. It enables better budget allocation, evaluates campaign performance, and demonstrates value to stakeholders. By prioritizing ROI, you can ensure your strategies deliver meaningful results in an increasingly competitive landscape.

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Choosing the Right Marketing Agency for Your Senior Living Community: A Step-By-Step Guide

With competition growing and digital marketing becoming more complex, it’s essential to choose an agency that aligns with your goals, understands your target audience, and can deliver measurable results.

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Need a Marketing Boost? Hire an Agency!

The Markentum CEO, Kim Rosengren, shares the essential questions to ask an agency to determine if they are the right fit to boost your marketing efforts.

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What You Need to Know About Google Analytics 4 (GA4)

Markentum shares some of the features and changes you can expect from Google Analytics 4 (GA4).

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Get Creative: Adding QR Codes to Your Digital Marketing

Markentum shares why QR codes are becoming the preferred method for distributing information and data, and how to add them to your marketing efforts.

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