search engine optimization

Increase your online visibility

reach more potential residents

Our Optimization Process

We focus on all areas to improve your website’s ranking

The goal of any senior living website is to inform, educate, impress, and establish new residents or relationships. However, none of that is possible if your audience can’t find you. Through SEO techniques implemented during development, content writing, linking strategy, and profile optimization we increase your website’s visibility.

Content Strategy

Starting with keyword research, we develop your web copy and blogs around targeted search terms.

technical optimization

Clean code improves website ranking in search engines. We stay up-to-date on best practices and implement them.

profile optimization

We claim business listings on your behalf and update information to make them consistent.

linking strategy

We build domain authority through building backlinks leading to relevant content on your website.

Content Strategy

Creating content that gets you found online

Keyword Research

We perform extensive keyword research based on service line, location, and colloquial terms and provide you with search volumes and suggestions to increase search engine rankings.

Targeted Content Creation

Our custom content like blogs are creative, but even more importantly, the content is targeted with the keywords you want to rank for on search engines.

cornerstone Content

We also create keyword-rich cornerstone content pages that rank well on Google, are informative, and help establish you as a resource to your potential residents and their families.

Technical Optimization

Recognizing and implementing best practices on your website

Clean Code Development

Clean and concise HTML code affects web performance and improves load speed, crawlability, and accessibility.

Meta Data and Alt Tags

We optimize and improve the things behind the scenes like image alt tags, meta descriptions, and page titles that help Google crawl your websites.

Keyword-rich URL Structure

Along with creating an optimal website structure, we make sure each URL is readable, keyword-rich, and as short as possible.

Linking Strategy

Driving traffic and domain authority with relevant connections

External Linking

Including links from authoritative websites and having links leading to content on yours helps to improve your overall domain authority and raises your search engine ranking.

Internal Linking

We optimize your link structure as well as use descriptive keywords in anchor text that give a sense of the topic the source page is targeting.

Content Promotion

We promote blogs and content through social media to drive website traffic, encourage organic engagement and sharing.

Profile Optimization

IMPROVING LOCAL SEO RANKING THROUGH profile updates and maintenance

Business Listings

Claiming your listings on websites like Yelp, Google Business, and other citation websites goes a long way towards improving your search engine visibility.

Social Profiles

Making sure all of your communities’ social profiles stay up-to-date and accurate can be an almost full-time job. Let us take this work off of your plate!


Monitoring reviews across social media channels can be challenging. Our team steps in and makes sure all reviews are appropriately addressed in a timely manner.