Our Optimization Process
We focus on all areas to improve your website’s ranking
The goal of any senior living website is to inform, educate, impress, and establish new residents or relationships. However, none of that is possible if your audience can’t find you. Through SEO techniques implemented during development, content writing, linking strategy, and profile optimization we increase your website’s visibility.
Starting with keyword research, we develop your web copy and blogs around targeted search terms.
Clean code improves website ranking in search engines. We stay up-to-date on best practices and implement them.
We claim business listings on your behalf and update information to make them consistent.
We build domain authority through building backlinks leading to relevant content on your website.
Creating content that gets you found online
We perform extensive keyword research based on service line, location, and colloquial terms and provide you with search volumes and suggestions to increase search engine rankings.
Targeted Content Creation
Our custom content like blogs are creative, but even more importantly, the content is targeted with the keywords you want to rank for on search engines.
We also create keyword-rich cornerstone content pages that rank well on Google, are informative, and help establish you as a resource to your potential residents and their families.
Recognizing and implementing best practices on your website
Clean Code Development
Clean and concise HTML code affects web performance and improves load speed, crawlability, and accessibility.
Meta Data and Alt Tags
We optimize and improve the things behind the scenes like image alt tags, meta descriptions, and page titles that help Google crawl your websites.
Keyword-rich URL Structure
Along with creating an optimal website structure, we make sure each URL is readable, keyword-rich, and as short as possible.
Driving traffic and domain authority with relevant connections
Including links from authoritative websites and having links leading to content on yours helps to improve your overall domain authority and raises your search engine ranking.
We optimize your link structure as well as use descriptive keywords in anchor text that give a sense of the topic the source page is targeting.
We promote blogs and content through social media to drive website traffic, encourage organic engagement and sharing.
IMPROVING LOCAL SEO RANKING THROUGH profile updates and maintenance
Claiming your listings on websites like Yelp, Google Business, and other citation websites goes a long way towards improving your search engine visibility.
Making sure all of your communities’ social profiles stay up-to-date and accurate can be an almost full-time job. Let us take this work off of your plate!
Monitoring reviews across social media channels can be challenging. Our team steps in and makes sure all reviews are appropriately addressed in a timely manner.