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    • Overview

      Get a 30,000ft view of all that we can do for senior living communities across the world.

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      Web Development

      Make a good first impression with a custom website.

      Branding

      Tell a cohesive brand story across all platforms.

      Media

      It might be your first impression. Make it count.

      Content Marketing

      Share your message through custom content.

      Social Media Management

      Get social with potential customers online.

      Lead Nurturing

      Reach potential customers more frequently.

      Call Tracking

      Gain insight on conversations with your brand.

      Integrated Marketing

      Present a unified message no matter the marketing channel.

      Email Marketing

      Effectively communicate with potential customers.

      Paid Advertising

      Get the most bang for your buck by reaching a larger audience.

      Reporting & Analytics

      Make your marketing dollars count with data-driven decisions.

      Search Engine Optimization

      Be found where your families are looking.

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Paid Advertising Services

Paid Advertising

crush your marketing goals faster

Become a Goal Crusher

Our Advertising Process

Learn the science that goes into each campaign

Gone are the days of slapping text and images together and calling it an ad. While that may have worked once upon a time in a world far, far away – it’s a digital landscape now and the process has gotten a whole lot more complicated. We start by determining the appropriate conversion strategy, develop fully-custom landing pages and ad creative, and finally, report on success and where there’s room for improvement.

Conversion-based strategy

Utilize proven advertising approaches that directly communicates with your target audience.

Landing Page Development

Support paid campaign efforts with optimized web pages designed specifically for conversions.

Custom Ad Creation

Full creation and development of advertising campaigns backed with defined marketing strategy.

Data Reporting

We report on our campaigns on a monthly basis to create a clear path for future campaigns.

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Certified

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Facebook Advertising

Reach your audience where they hang out

Goal-Oriented Campaigns

No matter if you want to drive web traffic, increase conversions, grow your social media presence, or boost visibility, Facebook advertising can help you reach your goals.

A/B Ad Testing

Even the most successful campaigns can always be improved – that’s why we constantly test advertising. Whether it’s audiences or creative, we’re always on the look out for bigger and better results.

Pinpoint Targeting

Target your ads to only show to your ideal move-in prospect or their family through specific locations, demographic information, purchasing behavior, or web analytics.

Fully-Managed Solution

The greatest advertising campaigns take time and attention – time you might not have. That’s why we offer a fully-managed solution including monitoring from start-to-finish to maximize results.

Custom Audiences

Build out audiences that mirror your website’s current visitors or remarket to them on a later date. By installing a pixel code to your website, you can reach your most qualified leads with a few clicks.

Timely Results

Start seeing results immediately following launch. No waiting and no long-term investment of marketing dollars that may or may not give you a return on your investment.

Google adwords - services used by markentum for seo optimization

Google Ads

Advertising on the world’s most popular search engine

Pay-per-click

You only pay when someone shows interest in your service by clicking on your ad. Keeping anyone away who doesn’t want to learn more.

Cast a wide reach

With millions of searches per day on Google, you can make sure your customers notice your brand, consider your offerings, and take action.

Campaign optimization

After starting your campaign is when the learning begins. The key to adwords management is constant iteration and growth to prevent your account from growing stagnant and costly.

Smart Targeting

With Google’s tools we are able to target the specific area where your customers are most likely to live.

Controversial keyword bidding

This is the one platform we recommend using keywords like “facility”. AdWords allows the user to search the word without you injuring your brand by using it on your website.

No Guesswork

With AdWords you know exactly what you’re getting for your money with monthly reports on your results unlike other advertising avenues.

Featured Service

Facebook Retargeting

Did you know by utilizing retargeting that web visitors are 70% more likely to convert? Not only does reaching your potential residents and their families on social media increase move-ins, it strengthens your brand messaging and creates an ongoing relationship with those who may not be ready to move in quite yet.

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Markentum | Inbound Marketing With A Purpose

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