Consistency is What Your Leads Need
Keep them educated and informed
Lead nurturing is more than just sending an email. Lead nurturing is about recognizing your leads on an individual basis. Who are they? What do they care about? How can your community help? All of these questions and more go into developing the very best lead nurturing campaigns for your prospects.
Consistent Touch Points
Effective lead nurturing balances bugging the prospect with consistent reach outs. Consistency is important.
Tracking Makes Perfect
Tracking each touch point and how the prospect interacts will give you a lot of data, not only in that individual’s path but for your overall efforts.
Move Leads to Action
Depending on where a lead may be in the decision-making process, will determine what action to move them to next. Even though a move-in is ultimate, sometimes you need to move them down a conversion path slowly and strategically.
It is not enough to be consistent, you must also be relevant. Every touch point needs to speak directly to the prospect, not around them.
Email Automation Saves You Time!
Automate your messages. Maximize your time.
Our team will create custom content for your email automation workflows that allows you to save time and still allows each touch to feel personal.
We will develop each campaign for a specific need, time-frame, and persona. This specialized approach allows you to maximize your results by focusing on your hottest leads, while we keep your other leads warm for you.
Each lead nurturing workflow is designed to move someone to action. Whether that action is to download something, call someone, fill something out, or watch a video, it is all measurable and valuable.