10 Milestones that Define Our 10-Year Journey

When Markentum began as Silversphere’s Internet Marketing Services in 2015, we set out with a simple yet powerful mission: to transform how senior living communities connect with the families they serve. A decade later, we’ve evolved into a trusted partner for senior living leaders nationwide, delivering human-centered marketing solutions that drive measurable results.

Our journey reflects the dynamic nature of both the marketing landscape and the senior living industry. From our early days of foundational partnerships to our current position as innovators in AI-powered analytics, each milestone represents not just growth, but our unwavering commitment to helping communities thrive. These ten achievements showcase how we’ve consistently adapted, expanded, and elevated our services to meet the evolving needs of senior living executives who demand both compassion and performance from their marketing partners.

Establishing Our Foundation: The Early Years (2015-2017)

1. Launching Silversphere’s Internet Marketing Services (2015)

Our story began within Silversphere, which is now a part of Sentrics, where we identified a critical gap in the market: senior living communities needed marketing partners who understood their unique challenges. Unlike traditional healthcare marketing, the senior living industry requires a delicate balance of emotional connection and practical information delivery. We launched Silversphere’s Internet Marketing Services with this specialized focus, recognizing that families making senior living decisions need both trust and transparency.

2. Forging Our First Lasting Partnership (2016)

Our partnership with Franklin Companies marked a pivotal moment in our development. This relationship, which remains our longest-standing partnership today, demonstrates our ability to deliver consistent results over time. During this same year, we conducted our first professional photoshoot and earned our inaugural American Advertising Award, establishing early proof points of creative excellence that senior living executives could present to their boards with confidence.

3. Rebranding to Markentum (2017)

The decision to rebrand as Markentum reflected our growing expertise and market position. This wasn’t simply a name change—it represented our evolution into specialists who understood that senior living marketing requires momentum. The rebrand positioned us to better serve the strategic needs of CMOs and marketing directors who needed partners capable of driving both immediate results and long-term growth.

Accelerating Growth and Impact (2018-2020)

4. Branching Out as an Independent Company (2018)

Perhaps no milestone better demonstrates our commitment to the senior living industry than our decision to become a standalone company. With 11 dedicated team members, we invested fully in our specialized focus. This move allowed us to develop deeper expertise, faster response times, and more customized solutions—three factors consistently cited by senior living executives as critical partnership requirements.

5. Reaching Our 10th Partner Milestone (2019)

Celebrating our 10th partner represented more than numerical growth; it validated our approach to relationship-driven senior living marketing. Each partnership taught us valuable lessons about the diverse challenges facing different community types, from continuing care retirement communities to memory care specialists. This same year, we pledged ongoing support for the Walk to End Alzheimer’s, ultimately raising over $18,000 to date—demonstrating our commitment to the cause beyond business relationships.

6. Technology Integration and Content Innovation (2020)

Our partnerships with ActiveDEMAND and CallRail marked our evolution into data-driven marketing solutions. These integrations allowed us to provide the ROI-focused reporting that senior living executives require for budget justification and strategic planning. 

Simultaneously, we launched our Positivity Project and joined The Mentor’s Voice podcast, addressing the industry’s need for authentic, compassionate messaging during unprecedented challenges.

Diversifying Services and Deepening Expertise (2021-2023)

7. Expanding Partnership Networks (2021-2022)

Our partnership with ThinkTank in 2021 and our first Senior Housing News speaker panel sponsorship in 2022 positioned us as thought leaders within the industry ecosystem. These relationships provided our partners with access to broader networks of expertise while establishing Markentum as a recognized voice in senior living marketing strategy. 

The addition of Direct Mail services in 2022 addressed client requests for integrated, multi-channel approaches that could reach both digital-native and traditional audiences.

8. Comprehensive Service Portfolio Development (2023)

The addition of Print Collateral and Event Marketing services completed our transformation into a full-service senior living marketing partner. This expansion responded directly to feedback from VPs of Sales and Marketing who needed cohesive brand experiences across all touchpoints. 

Our partnership with FURTHER and the integration of BI analytics tools provided the advanced data analysis capabilities that senior living executives increasingly require for competitive positioning.

Innovation and Analytics Leadership (2024)

9. Team Development and Process Innovation (2024)

Our inaugural Evolve all-team meeting in Daytona Beach represented a commitment to continuous improvement that mirrors the expectations of our senior living partners. The launch of our new brand process provided clients with more systematic and measurable approaches to brand development, addressing the strategic needs of CMOs who must demonstrate brand ROI to their executive teams.

10. AI Integration and Dedicated Analytics (2024)

The addition of AI tools and our first dedicated Analytics resource positions Markentum at the forefront of marketing innovation. These capabilities enable us to provide the sophisticated competitive analysis and performance insights that senior living executives need to make informed decisions quickly and effectively. Our AI integration doesn’t replace human judgment—it enhances our ability to deliver the personalized, data-driven strategies that drive occupancy growth.

Looking Forward: A Decade of Momentum Continues

These ten achievements represent more than business milestones; they reflect our deep understanding of what senior living executives need from their marketing partners. Trust, transparency, and collaboration have guided every expansion, every new service, and every technological integration.

As we celebrate our 10-year anniversary, we’re not just looking back at what we’ve accomplished—we’re leveraging these experiences to anticipate the evolving needs of senior living communities. The marketing landscape will continue to change, new technologies will emerge, and the demographics of seniors and their families will shift. What won’t change is our commitment to human-centered marketing that drives measurable results.

For senior living leaders considering their marketing partnerships, our decade of focused growth demonstrates our ability to adapt, innovate, and deliver consistent value. We’ve built our expertise specifically around your challenges, your audience, and your success metrics. That’s not just momentum—that’s the foundation for the next decade of growth.

Reach out today for a free evaluation, and explore how Markentum can take your senior living marketing efforts to the next level.