Our Team

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Kim Rosengren | CEO

Kim Rosengren

CEO

When Kim first learned about marketing from her high school Journalism teacher, she knew what her career track would be. She believes that Marketing has the power to change minds and drive behavior, and she has a passion for using the right marketing tool at the right time to drive results. Kim brings to Markentum almost 20 years of experience marketing healthcare and senior living solutions. A strategic and operational marketing leader, Kim has a history of expanding markets, building brand leaders and accelerating sales. She joined Markentum from Sentrics where she was the Chief Marketing Officer and was responsible for defining, launching and promoting all Sentrics solutions, as well as all corporate branding, advertising, lead gen and digital marketing programs. Prior to Sentrics, she led marketing for the North American Healthcare division of Atos, and held leadership roles with Aldera, Matrix Medical Network, Audax Health, and TriZetto. Kim holds a BA in Psychology, an MBA and a Masters in Technology Management. When not working, you can frequently find Kim on the pickleball court or using her creativity to create complex holiday decorations.
Charlie Hoff | Creative Design Director

Charlie Hoff

Creative Design Director

Be nice and make awesome stuff. That’s always been Charlie’s motto. Charlie is a multidisciplinary creative designer who has been fortunate enough to do that working with startups to leading brands such as Costa Sunglasses. Over the last 20+ years, as a Designer, Web Developer, and Creative Design Director, he has overseen integrated advertising campaigns across emerging channels, digital, social, and print. Charlie is passionate about the craft, pixel perfect, and detail-oriented. In working directly with clients, he has developed strong relationships to deliver strategic and emotionally-resonating creative that also successfully achieves business goals.
Derek McNeill | Director of Partner Success

Derek McNeill

Director of Partner Success

Born in New York and raised in Georgia, Derek brings a wealth of knowledge to the Markentum team. With over 15 years of experience crafting and managing marketing strategies for clients across multiple industries, he understands how to effectively reach target audiences through strategic integrated campaigns. Using insights from data analysis and market research, Derek is an expert at helping brands develop strong relationships with their customers while building brand loyalty. As Director of Partner Success, Derek is responsible for helping Markentum’s partners reach their goals by providing strategic guidance, insights, and best practices. As the founder of a small Atlanta marketing agency, Derek has provided business development and marketing guidance to companies in sectors ranging from home services to software development. He has a strong background in operational marketing, market research, customer engagement, and channel optimization. When not working, Derek enjoys spending time running, traveling, and exploring the outdoors with his family.
Hollee Kennedy | Account Strategist

Hollee Kennedy

Account Strategist

Hollee is a food and wine connoisseur, who also happens to dabble in all things marketing! She is a native Floridan, born on the West Coast of Florida in Dunedin and relocated to the Daytona Beach area in 2007. A graduate of Florida State University, Hollee holds a Bachelor of Science degree in Hospitality Management and is also a Leadership Daytona graduate, class XXXVI. She is a board member of the local Daytona Beach Advertising Federation Chapter and serves as club Vice President. Hollee joins Markentum with over seven years of marketing experience in a variety of departments, and as an Account Strategist, will be focusing on developing and maintaining partner relations, as well as implementing strategy and project management.
Jordan Remington | Social Media Coordinator

Jordan Remington

Account Strategist

Jordan was born and raised in Ormond Beach, Florida, and graduated from Florida State University with a Bachelor’s degree in Social Science. Her experience includes a lengthy internship at an event planning company, where she photographed events, edited photos, and assisted in various marketing campaigns. Jordan also worked at a boutique agency in Jacksonville for two years before deciding to move back to the Daytona Beach area. Her favorite experience so far was the opportunity to work directly with Firenze Tourismo’s social media team while studying abroad in Florence, Italy, in 2017. Jordan’s varied strengths and talents include content creation, photography, social media management, and creatively tackling challenges. When she’s not at work, Jordan enjoys running, going to the beach, and collecting old cameras.
Loreal Hiscock | Content Marketing Manager at Markentum

Loreal Hiscock

Communications Manager

Loreal is originally from Central New York and joined Markentum in January 2018 after relocating to Florida. As the Communications Manager, she oversees social media marketing and all written content development to ensure we are following best practices for search engine optimization (SEO), staying on brand for each partner, and being consistent with our messaging. She has a passion for content marketing techniques and enjoys collaborating with partners to help tailor their strategy to promote business growth. Loreal has since returned to New York and is incredibly thankful to be able to continue on team Markentum as a remote employee!
Katrina Gagnon | Marketing Automation Manager

Katrina Burns

Marketing Automation Manager

Katrina joined the Colorado Springs team after relocating from Florida to escape the heat. After graduating from Jacksonville University with a B.F.A in Fine Arts, she sought a more meaningful career. She brings four years of experience in the senior living industry, where she managed CRM systems and supported a sales team specializing in emergency call equipment. Katrina brings her creative problem solving and data-driven mindset to managing all partner HubSpot portals, which helps target key audiences, identify which content is influencing the most contacts, and nurtures existing contacts throughout the buyer’s journey. She also works in HubSpot to create email campaigns and email marketing strategies that resonate with visitors. Katrina looks forward to applying her creative background to the senior living industry in a more direct way and seeks to provide guidance to families researching senior living options.
Dillon Suhr | Sr. Graphic Designer

Dillon Suhr

Sr. Graphic Designer

Dillon graduated from Grand View University in Des Moines, Iowa, where he played football. As a Sr. Graphic Designer at Markentum, Dillon is passionate about creating great content that engages audiences and encourages business growth. He currently lives in Iowa with his dog, Hamilton. Beyond digital media, Dillon loves sports, cars, farming, smoking meat, and playing video games.
Krizzel Aldama  | Jr. Developer

Krizzel Aldama

Jr. Web Developer

Krizzel grew up in the Philippines and moved to Canada. She is a graduate of the British Columbia Institute of Technology, having completed the Technical Web Design Program. As a Junior Web Developer at Markentum, she enjoys creating and giving life to websites using HTML/CSS PHP and Javascript. Krizzel likes to think that we can accomplish anything as long as we put our minds and hearts to work. When she’s not coding, she likes to get active, read, or learn new skills.
Rachelle Ransom | Content Writer

Rachelle Ransom

Communications Specialist

Rachelle grew up in a small town in Northern Michigan but relocated to Florida to attend Full Sail University, where she earned a Bachelor of Fine Arts degree in Creative Writing. Previously published in flash fiction magazines and with copywriting experience in marketing, she joins the team with a grasp of many formats of writing, including prose fiction, scripts, and copywriting. Rachelle has a passion for language and understands the power of the written word. She is a firm believer in reading physical copies of books and is continuously collecting for her library.
Nicole Kitchens | Content Writer

Nicole Kitchens

Communications Specialist

Nicole attended the University of South Carolina, where she graduated with a degree in Mass Communication. Before becoming a Communications Specialist at Markentum, she worked extensively in the journalism industry, focusing on music and art reviews, and has ample experience in social media management. Nicole brings her passion for creating meaningful and engaging content and looks forward to providing helpful resources to those researching senior living options. When she’s not at work, you can find Nicole searching record stores for rare albums to add to her collection, reading, and attending as many concerts as she can.
Danial Pervaiz | Marketing Automation Specialist

Danial Pervaiz

Marketing Automation Specialist

Danial brings over ten years of experience in full-stack development and email marketing to Markentum. Throughout his career, he has worked with major brands, including Airbnb, Victoria’s Secret, and Arcadia Solar. Danial was born and raised in Dubai and spent a few years in Pakistan before moving to the United States. He’s passionate about digital and email marketing projects, and his main goal is to increase conversions for our Markentum partners.

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