Our Team

Moving Business Together

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Tom Hurlburt | CEO at Markentum

Tom Hurlburt


Right after high school, Tom served in the US Army as a member of the 101st Airborne Division during Operation Desert Storm. Upon completion of the military, he graduated from Auburn University and began his career in the construction industry. For ten years, Tom was the President of a large construction company that worked throughout the state of Florida. From there he spent five years as the President of Silversphere, where Markentum was born. Tom was one of the key players that helped to facilitate and grow Markentum into what it is today. His passion for the senior living industry began with Silversphere and has carried over to Markentum. He enjoys learning the ins and outs of marketing and working to guide family caregivers to the places where we would want to put our own loved ones.

Chris Mohrman | President at Markentum

Chris Mohrman


With experience in non-profit and for-profit sectors, Chris enjoys advancing community development, relationship building, and marketing. Traveling to many varied places around the world has given him the important understanding that location and people play an equally integral role in shaping unique and beautiful cultures and communities. He loves working with the Markentum team and helping each partner grow their marketing initiatives, while advocating for active senior lifestyle. Chris, with his wife Kerri and daughter Ellie, enjoy exploring the beautiful state of Florida and going on outdoor adventures!

Daryl Wyckoff | Director of Partner Success at Markentum

Daryl Wyckoff

Director of Partner Success

Daryl began his career in the public accounting field, and his professional momentum has continued building and evolving towards his role as the Director of Partner Success at Markentum. From 2007 to mid-2019, his career gave him the privilege of working and gaining experience in both public and private sectors of accounting; however, throughout those 12 years, the true thrill and excitement were felt when opportunities arose to participate in marketing initiatives. Fueling a desire to strike out into marketing, where his expertise in finance could collaborate with his passion for developing strategies, building relationships, and managing projects, coupled with a strong desire to promote unparalleled care and compassion for seniors. Born on the Space Coast, Daryl is an avid participant in many outdoor activities and strives to constantly bring a fresh and innovative perspective, committed to adding value and creating growth, through trust and accountability with a positive attitude and a strong work ethic, to everything he does.

Hollee Kennedy | Inbound Specialist

Hollee Kennedy

Account Executive

Hollee is a food and wine connoisseur, who also happens to dabble in all things marketing! She is a native Floridan, born on the West Coast of Florida in Dunedin and relocated to the Daytona Beach area in 2007. A graduate of Florida State University, Hollee holds a Bachelor of Science degree in Hospitality Management and is also a Leadership Daytona graduate, class XXXVI. She is a board member of the local Daytona Beach Advertising Federation Chapter and serves as club treasurer. Hollee joins Markentum with over five years of marketing experience in a variety of departments, and as an Inbound Marketing Specialist, will be focusing on inbound strategy, optimizing conversions, nurturing leads, and content development.

Jeff Stein | Digital Media Manager at Markentum

Jeff Stein

Digital Media Manager

Jeff is a Florida native with a love for people and all things creative. A former Creative Director in the non-profit sector and having over 10 years of experience in videography, photography, and design, he has developed the skillset needed to engage an audience with media content to tell the story that makes your community special! Your community gives hope and love to so many, and Jeff’s passion is to share that impact with the world in hopes that others will experience the joy your community brings them!

Garrett Johnson | Web Architect at Markentum

Garrett Johnson

Web Architect

Garrett Johnson began his development career after serving six years in the US Navy. During that time he received training certificates and degrees in Game Art & Design and IT. He started his professional career as a software engineer developing Electronic Medication Administration Records and Computerized Physician Order Entry systems for medical companies. During that time, he continued to pursue as a web developer and did some freelance work to expand his professional skills while continuing to keep up with the latest technology and coding standards. Garrett strives to provide the highest of quality and expectations and makes sure to stay intimately involved throughout the entire development process. His success is attributed to his hard work, motivation, and passion for web design and development. On the Markentum team, Garrett brings great energy, innovative ideas, and new ways of thinking to each project he works on.

Jalin Burton | Senior Web Developer at Markentum

Jalin Burton

Senior Web Developer

Jalin is an award-winning senior front-end developer, specializing in the most widely-used PHP content management systems (CMS) and backend frameworks, such as WordPress and Laravel. With more than 12 years experience building pixel-perfect websites, Jalin’s focus has been leading agile teams in UI development for large-scale CMS websites and web applications. His experience working in the fast-paced advertising industry has helped him hone his skills for creative problem solving, technical troubleshooting, web design, and development.

Anthony Pinnock | Web Developer at Markentum

Anthony Pinnock

Web Developer

Anthony Pinnock graduated salutatorian from Full Sail University with a B.S in Digital Arts and Design. He also has an A.S in Computer Programming and Analysis. He brings over ten years of experience in web development to Markentum. He is passionate about the fundamentals such as HTML, CSS, and JavaScript and works hard to master his craft and stay current. Anthony works diligently to handle all our partner’s request for website changes or additions.

Loreal Hiscock | Inbound Manager at Markentum

Loreal Hiscock

Content Marketing Manager

Loreal was born and raised in Central New York, but made the move to Florida in August 2016 and joined the Markentum team in January 2018. She works to develop effective strategies that will drive visitors to our partner’s websites. She also manages all partner HubSpot portals which help determine who is visiting your website, what content they are engaging with, and nurtures and facilitates the relationship with visitors. Loreal has developed a passion for digital marketing techniques and enjoys collaborating with partners to help tailor their marketing strategy to reach and exceed their goals.

Christopher Stahler | Content Creator at Markentum

Christopher Stahler

Content Creator

With experience in social media marketing, content creation, and marketing, Chris found a love for writing and social media engagement. While enrolled at Daytona State, majoring in Computer Science and a minor in Creative Writing, Chris chose to take the more creative path after graduation. Chris enjoys writing for all of Markentum’s partners and is responsible for crafting and maintaining all written content. Chris has many passions but above all else, he loves helping and engaging people, he has actually grown out and donated his hair to Children With Hairloss over five times!

Lexie Robles | Social Media Manager at Markentum

Lexie Robles

Social Media Manager

Lexie is a passionate marketer and alumna of the University of Central Florida with a B.S.B.A. in Marketing. After living in Florida her entire life, Lexie relocated away from the beach to the beautiful, mountainous state of Colorado. Lexie’s philosophy on social media is to create a voice that people want to listen to. As Social Media Manager, she provides a living and breathing social media page for our partners. With carefully strategized social media content, the partners can be sure their social media pages will have both marketing + momentum.

Samantha Gordon | Social Media Coordinator at Markentum

Samantha Gordon

Social Media Coordinator

Originally from a small town in Connecticut, Samantha recently graduated from Stetson University with a Bachelor’s Degree in Marketing and a double minor in Sales and Management. Samantha began as a part-time employee with Markentum but transitioned over to full-time upon graduation. Although she had previous marketing internships in Connecticut, she decided to officially make Florida her new home and Markentum her new family! Samantha comes into work every day with a smile on her face, ready to take on any social media challenge that comes her way.

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