Our Team

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Tom Hurlburt | CEO at Markentum

Tom Hurlburt


Right after high school, Tom served in the US Army as a member of the 101st Airborne Division during Operation Desert Storm. Upon completion of the military, he graduated from Auburn University and began his career in the construction industry. For ten years, Tom was the President of a large construction company that worked throughout the state of Florida. From there he spent five years as the President of Silversphere, where Markentum was born. Tom was one of the key players that helped to facilitate and grow Markentum into what it is today. His passion for the senior living industry began with Silversphere and has carried over to Markentum. He enjoys learning the ins and outs of marketing and working to guide family caregivers to the places where we would want to put our own loved ones.
Chris Mohrman | President at Markentum

Chris Mohrman


With experience in non-profit and for-profit sectors, Chris enjoys advancing community development, relationship building, and marketing. Traveling to many varied places around the world has given him the important understanding that location and people play an equally integral role in shaping unique and beautiful cultures and communities. He loves working with the Markentum team and helping each partner grow their marketing initiatives, while advocating for active senior lifestyle. Chris, with his wife Kerri and daughter Ellie, enjoy exploring the beautiful state of Florida and going on outdoor adventures!
Jared Mauldin | Director of Marketing Strategy at Markentum

Jared Mauldin

Director of Marketing Strategy

As Director of Marketing Strategy, Jared helps align partner goals with media outlets and opportunities that will drive success. With experience working in higher education, news media, healthcare and financial services industries, he takes principles from each one and applies them to his role at Markentum. Whether focusing on traditional or digital media, Jared believes authenticity and rich story-telling are at the heart of marketing and are the key to building exceptional brands. Outside of work, Jared is a family-man and enjoys spending time with his wife, Caitlin, and their three kids. He’s also an avid Gator fan and wannabe CrossFit athlete.
Heaven Cassata |  Marketing Growth Strategist

Heaven Cassata

Marketing Growth Strategist

Before joining Markentum, Heaven spent several years developing and executing strategy on an in-house marketing team for a company with nationwide partners. With a Bachelor’s in Political Science and a Master’s in Digital Marketing and Advertising, Heaven understands the shifting climate of digital marketing and recognizes the multichannel approach needed to communicate effectively. Additionally, Heaven finds purpose in motivating people as an Orange Theory coach and in her participation in charity fitness events. Based in Ormond Beach, Heaven and her fiance, Chris, love exploring new places, especially with the best golden retriever ever, their dog Zeke.
Hollee Kennedy | Account Strategist

Hollee Kennedy

Account Strategist

Hollee is a food and wine connoisseur, who also happens to dabble in all things marketing! She is a native Floridan, born on the West Coast of Florida in Dunedin and relocated to the Daytona Beach area in 2007. A graduate of Florida State University, Hollee holds a Bachelor of Science degree in Hospitality Management and is also a Leadership Daytona graduate, class XXXVI. She is a board member of the local Daytona Beach Advertising Federation Chapter and serves as club Vice President. Hollee joins Markentum with over seven years of marketing experience in a variety of departments, and as an Account Strategist, will be focusing on developing and maintaining partner relations, as well as implementing strategy and project management.
Charlie Hoff | Creative Design Director

Charlie Hoff

Creative Design Director

Be nice and make awesome stuff. That’s always been Charlie’s motto. Charlie is a multidisciplinary creative designer who has been fortunate enough to do that working with startups to leading brands such as Costa Sunglasses. Over the last 19+ years, as a Designer, Front-End Web Developer, and Creative Design Director, he has overseen integrated advertising campaigns across emerging channels, digital, social, and print. Charlie is passionate about the craft, pixel perfect, and detail-oriented. In working directly with clients, he has developed strong relationships to deliver strategic and emotionally-resonating creative that also successfully achieves business goals.
Jessica Kummrow | Multimedia Designer

Jessica Kummrow

Multimedia Designer

Jess is born and raised in Syracuse, New York, and graduated with a B.A. in Graphic Design. She is driven by elevating art and design, and her passion is to implement detail-oriented and on-brand work. Jess has worked as a graphic artist for various industries through her professional experience, including a marketing agency, pharmacy, chocolate company, and financial institution. After work hours, you can find Jess outdoors hiking, plant shopping, or out on the lake!
Krizzel Aldama

Krizzel Aldama

Jr. Web Developer

Krizzel grew up in the Philippines and moved to Canada. She is a graduate of the British Columbia Institute of Technology, having completed the Technical Web Design Program. As a Junior Web Developer at Markentum, she enjoys creating and giving life to websites using HTML/CSS PHP and Javascript. Krizzel likes to think that we can accomplish anything as long as we put our minds and hearts to work. When she’s not coding, she likes to get active, read, or learn new skills.
Loreal Hiscock | Content Marketing Manager at Markentum

Loreal Hiscock

Content Marketing Manager

Loreal is originally from Central New York and joined Markentum in January 2018 after relocating to Florida. As the Content Marketing Manager, she oversees all written content development to ensure we are following best practices for search engine optimization (SEO), staying on brand for each partner, and being consistent with our messaging. She has a passion for content marketing techniques and enjoys collaborating with partners to help tailor their strategy to promote business growth. Loreal has since returned to New York and is incredibly thankful to be able to continue on team Markentum as a remote employee!
Jim Blanks | Content Writer at Markentum

Jim Blanks

Content Writer

Jim lives and works in Fresno, CA. When he is not working, you can find him exploring California mountain trails with his yellow lab, Cadence.
Rachelle Ransom | Content Writer

Rachelle Ransom

Content Writer

Rachelle grew up in a small town in Northern Michigan but relocated to Florida to attend Full Sail University, where she earned a Bachelor of Fine Arts degree in Creative Writing. Previously published in flash fiction magazines and with copywriting experience in marketing, she joins the team with a grasp of many formats of writing, including prose fiction, scripts, and copywriting. Rachelle has a passion for language and understands the power of the written word. She is a firm believer in reading physical copies of books and is continuously collecting for her library.
Katrina Gagnon | Marketing Automation Manager

Katrina Gagnon

Marketing Automation Manager

Katrina joined the Colorado Springs team after relocating from Florida to escape the heat. After graduating from Jacksonville University with a B.F.A in Fine Arts, she sought a more meaningful career. She brings four years of experience in the senior living industry, where she managed CRM systems and supported a sales team specializing in emergency call equipment. Katrina brings her creative problem solving and data-driven mindset to managing all partner HubSpot portals, which helps target key audiences, identify which content is influencing the most contacts, and nurtures existing contacts throughout the buyer’s journey. She also works in HubSpot to create email campaigns and email marketing strategies that resonate with visitors. Katrina looks forward to applying her creative background to the senior living industry in a more direct way and seeks to provide guidance to families researching senior living options.
Jordan Remington | Social Media Coordinator

Jordan Remington

Social Media Manager

Jordan was born and raised in Ormond Beach, Florida, and graduated from Florida State University with a Bachelor’s degree in Social Science. Her experience includes a lengthy internship at an event planning company, where she photographed events, edited photos, and assisted in various marketing campaigns. Jordan also worked at a boutique agency in Jacksonville for two years before deciding to move back to the Daytona Beach area. Her favorite experience so far was the opportunity to work directly with Firenze Tourismo’s social media team while studying abroad in Florence, Italy, in 2017. Jordan’s varied strengths and talents include content creation, photography, social media management, and creatively tackling challenges. When she’s not at work, Jordan enjoys running, going to the beach, and collecting old cameras.

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