Our Team

Moving Business Together

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Tom Hurlburt | CEO at Markentum

Tom Hurlburt

CEO

Right after high school, Tom served in the US Army as a member of the 101st Airborne Division during Operation Desert Storm. Upon completion of the military, he graduated from Auburn University and began his career in the construction industry. For ten years, Tom was the President of a large construction company that worked throughout the state of Florida. From there he spent five years as the President of Silversphere, where Markentum was born. Tom was one of the key players that helped to facilitate and grow Markentum into what it is today. His passion for the senior living industry began with Silversphere and has carried over to Markentum. He enjoys learning the ins and outs of marketing and working to guide family caregivers to the places where we would want to put our own loved ones.

Chris Mohrman | President at Markentum

Chris Mohrman

President

With experience in non-profit and for-profit sectors, Chris enjoys advancing community development, relationship building, and marketing. Traveling to many varied places around the world has given him the important understanding that location and people play an equally integral role in shaping unique and beautiful cultures and communities. He loves working with the Markentum team and helping each partner grow their marketing initiatives, while advocating for active senior lifestyle. Chris, with his wife Kerri and daughter Ellie, enjoy exploring the beautiful state of Florida and going on outdoor adventures!

Ryan Blanco | Vice President of Strategic Growth

Ryan Blanco

Vice President of Strategic Growth

When an opportunity presented itself, Ryan jumped at the chance to join the Markentum team in June 2020. He is excited to work with such a dynamic group of people and help Senior Living owners and operators achieve their goals. Ryan grew up in Naples, Florida, and attended the University of Florida, where he graduated with a Bachelor of Arts and, more importantly, met his wife, Kyra. After a successful career in the residential home building industry, Ryan received an opportunity to venture into the world of Senior Living. He was immediately impressed by the industry’s culture – a passion and dedication for treating seniors with the dignity and respect they deserve. When he is not working, Ryan loves sports, music, movies, being outdoors, and spending time with his family. He is a die-hard Florida Gator fan, and there is no place he would rather be than in The Swamp on gameday. Ryan also enjoys coaching the youth sports teams of his son, Vedder, and daughter, Kestrel (he is known to be an intense and exacting coach, so they probably enjoy it a little less than he does!).

Daryl Wyckoff | Director of Partner Success at Markentum

Daryl Wyckoff

Director of Partner Success

Daryl began his career in the public accounting field, and his professional momentum has continued building and evolving towards his role as the Director of Partner Success at Markentum. From 2007 to mid-2019, his career gave him the privilege of working and gaining experience in both public and private sectors of accounting; however, throughout those 12 years, the true thrill and excitement were felt when opportunities arose to participate in marketing initiatives. Fueling a desire to strike out into marketing, where his expertise in finance could collaborate with his passion for developing strategies, building relationships, and managing projects, coupled with a strong desire to promote unparalleled care and compassion for seniors. Born on the Space Coast, Daryl is an avid participant in many outdoor activities and strives to constantly bring a fresh and innovative perspective, committed to adding value and creating growth, through trust and accountability with a positive attitude and a strong work ethic, to everything he does.

Hollee Kennedy | Account Executive

Hollee Kennedy

Account Executive

Hollee is a food and wine connoisseur, who also happens to dabble in all things marketing! She is a native Floridan, born on the West Coast of Florida in Dunedin and relocated to the Daytona Beach area in 2007. A graduate of Florida State University, Hollee holds a Bachelor of Science degree in Hospitality Management and is also a Leadership Daytona graduate, class XXXVI. She is a board member of the local Daytona Beach Advertising Federation Chapter and serves as club treasurer. Hollee joins Markentum with over five years of marketing experience in a variety of departments, and as an Account Executive, will be focusing on developing and maintaining partner relations, as well as implementing strategy and project management.

Jalin Burton | Senior Director, Technical Services at Markentum

Jalin Burton

Senior Director, Technical Services

Jalin is an award-winning senior front-end developer, specializing in the most widely-used PHP content management systems (CMS) and backend frameworks, such as WordPress and Laravel. With more than 15 years experience building pixel-perfect websites, Jalin’s focus has been leading agile teams in UI development for large-scale CMS websites and web applications. His experience working in the fast-paced advertising industry has helped him hone his skills for creative problem solving, technical troubleshooting, web design, and development.

Anthony Pinnock | Senior Web Developer at Markentum

Anthony Pinnock

Senior Web Developer

Anthony Pinnock graduated salutatorian from Full Sail University with a B.S in Digital Arts and Design. He also has an A.S in Computer Programming and Analysis. He brings over ten years of experience in web development to Markentum. He is passionate about the fundamentals such as HTML, CSS, and JavaScript and works hard to master his craft and stay current. Anthony works diligently to handle all our partner’s request for website changes or additions.

Daryl Magera | Junior Web Developer at Markentum

Daryl Magera

Junior Web Developer

Daryl is a firm believer in giving more than what’s required and evolving to be a better version of himself every day. He started his tech journey right after high school, where he ventured into starting his online store using WordPress. This opened the door of curiosity, which led him to embark on a journey to build a website from scratch by joining Lambda School, one of the best-coding boot camps in the United States. Through that process, he created over 50 projects using the latest technologies, i.e; HTML5, CSS3, Javascript ES6 – 9, and it’s famous library React.js. This enabled him to craft his portfolio, showcasing his best projects so far. He believes his fresh skills will be a great asset to Markentum and our partners.

Charlie Hoff | Creative Design Director

Charlie Hoff

Creative Design Director

Be nice and make awesome stuff. That’s always been Charlie’s motto. Charlie is a multidisciplinary creative designer who has been fortunate enough to do that working with startups to leading brands such as Costa Sunglasses. Over the last 19+ years, as a Designer, Front-End Web Developer, and Creative Design Director, he has overseen integrated advertising campaigns across emerging channels, digital, social, and print. Charlie is passionate about the craft, pixel perfect, and detail-oriented. In working directly with clients, he has developed strong relationships to deliver strategic and emotionally-resonating creative that also successfully achieves business goals.

Dalton Porter | Digital Media Specialist

Dalton Porter

Digital Media Specialist

Dalton is a Florida native who grew up in a small beach town called New Smyrna Beach. He continued his passion for filmmaking at the University of Central Florida, where he received his Bachelor’s degree in Film. Dalton has had the pleasure of working with both small startups and large companies like Boston Whaler. Dalton is Markentum’s do-it-all for photo and video both internally and with our partners. Along with these responsibilities, he also captures virtual tours for partners. After years of freelance work, Dalton is truly excited to be a part of the Markentum team!

Lexus Bailey | Jr. Graphic Designer

Lexus Bailey

Jr. Graphic Designer

Lexus is a current student furthering her education in Graphic Design and Motion Graphics. She is a Florida local and has a passion for art and design. Lexus currently holds an Associate of Arts degree along with a Business Certificate. Applying what she has learned in business to her designs, she works directly with our Creative Design Director to accomplish projects such as eBooks, social graphics, flyers, and ads. She is excited about creating graphics that effectively communicate the benefits of senior living communities to older adults and their families.

Loreal Hiscock | Inbound Manager at Markentum

Loreal Hiscock

Content Marketing Manager

Loreal is originally from Central New York and joined Markentum in January 2018 after relocating to Florida. As the Content Marketing Manager, she oversees all written content development to ensure we are following best practices for search engine optimization (SEO), staying on brand for each partner, and being consistent with our messaging. She has a passion for content marketing techniques and enjoys collaborating with partners to help tailor their strategy to promote business growth. Loreal has since returned to New York and is incredibly thankful to be able to continue on team Markentum as a remote employee!

Rachelle Ransom  | Content Writer

Rachelle Ransom

Content Writer

Rachelle grew up in a small town in Northern Michigan but relocated to Florida to attend Full Sail University, where she earned a Bachelor of Fine Arts degree in Creative Writing. Previously published in flash fiction magazines and with copywriting experience in marketing, she joins the team with a grasp of many formats of writing, including prose fiction, scripts, and copywriting. Rachelle has a passion for language and understands the power of the written word. She is a firm believer in reading physical copies of books and is continuously collecting for her library.

Lauren Kaudelka | Content Writer

Lauren Kaudelka

Content Writer

Lauren has a passion for all things content and is experienced in social media marketing, content creation, and proofreading. She truly believes that content is king (or queen) and understands the importance of crafting valuable content in order to inform, entertain, and convert. Lauren grew up in North Carolina, where she graduated from NC State University and is now part of our growing Colorado Springs team!

Katrina Gagnon | Marketing Automation Manager

Katrina Gagnon

Marketing Automation Manager

Katrina joined the Colorado Springs team after relocating from Florida to escape the heat. After graduating from Jacksonville University with a B.F.A in Fine Arts, she sought a more meaningful career. She brings four years of experience in the senior living industry, where she managed CRM systems and supported a sales team specializing in emergency call equipment. Katrina brings her creative problem solving and data-driven mindset to managing all partner HubSpot portals, which helps target key audiences, identify which content is influencing the most contacts, and nurtures existing contacts throughout the buyer’s journey. She also works in HubSpot to create email campaigns and email marketing strategies that resonate with visitors. Katrina looks forward to applying her creative background to the senior living industry in a more direct way and seeks to provide guidance to families researching senior living options.

Stephanie Holland | Director of Social Strategy

Stephanie Holland

Director of Social Strategy

Stephanie is a data-driven, goal-oriented marketer who has created and managed social media and paid advertising campaigns for clients in sports, non-profit organizations, healthcare systems, and higher education. She is energized by people, new experiences, and social interaction, and loves having the opportunity to make a difference, spark growth, and solve problems. As the Director of Social Strategy, Stephanie works with her team to drive online visibility and generate leads. She uses her understanding of engagement and metrics to create social media solutions with measurable results. Outside of work, Stephanie enjoys spending time outdoors, especially at the beach or exploring someplace new, with her husband, James, and their two children, Henry and Heidi.

Megan Daigle | Social Advertising Specialist at Markentum

Megan Daigle

Social Advertising Specialist

Megan was the first official hire when Markentum expanded to Colorado in 2019. Originally from upstate New York, Megan joined the team with two years of agency experience under her belt. Megan holds a dual B.S. in Marketing and Business Analytics with a minor in Communications from Le Moyne College. She started as a Social Media Coordinator at Markentum, but her analytics background quickly steered her towards success in her current position as a Social Advertising Specialist. Megan’s days are filled with webinars, creating social advertising content, and working on spreadsheets (lots of spreadsheets), but she wouldn’t have it any other way!

Samantha Gordon | Social Media Coordinator at Markentum

Samantha Gordon

Social Media Coordinator

Originally from a small town in Connecticut, Samantha recently graduated from Stetson University with a Bachelor’s Degree in Marketing and a double minor in Sales and Management. She is currently pursuing a Master’s Degree in Healthcare Administration and Management from Salve Regina University. Samantha began as a part-time employee with Markentum but transitioned over to full-time upon graduation. Although she had previous marketing internships in Connecticut, she decided to officially make Florida her new home and Markentum her new family! Samantha comes into work every day with a smile on her face, ready to take on any social media challenge that comes her way.

Jesica Whittaker | Social Media Coordinator at Markentum

Jesica Whittaker

Social Media Coordinator

Jesica grew up in Austin, Texas, and graduated from Texas State University with a dual Bachelor’s degree in Healthcare Administration and Communication Studies. She has several years of experience in senior living, having worked and volunteered in different communities. Jesica is a member of our Colorado Springs team as a Social Media Coordinator! In her position, she can express her creativity and passion for senior living by creating social calendars, writing creative posts, and interacting with our partners. Jesica believes there is so much to learn about our older generation and appreciates being able to do what she does every day.

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