Our Leadership

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Charlie Hoff | Creative Design Director

Charlie Hoff

Creative Design Director

Be nice and make awesome stuff. That’s always been Charlie’s motto. Charlie is a multidisciplinary creative designer who has been fortunate enough to do that working with startups to leading brands such as Costa Sunglasses. Over the last 20+ years, as a Designer, Web Developer, and Creative Design Director, he has overseen integrated advertising campaigns across emerging channels, digital, social, and print. Charlie is passionate about the craft, pixel perfect, and detail-oriented. In working directly with clients, he has developed strong relationships to deliver strategic and emotionally-resonating creative that also successfully achieves business goals.
Daniel West | Director of Sales

Daniel West

Director of Sales

I joined the incredible Team at Markentum in 2023 to help Senior Living owners and operators find the Marketing Partner they’ve been dreaming of.

In my 9 years focusing on sales and marketing in Senior Living, I’ve seen many different ways of ‘building the mousetrap’ so to speak. There isn’t just one right way to generate quality leads, but I believe that a true partnership mentality is what makes an agency exceptional. I have found this culture at Markentum – a breath of fresh air!

I live in Bend, Oregon where cycling, trail running, and skiing are some of my favorite things to do. I’m married to an amazing woman who is way out of my league and I’m better because of her. Our pup is a Doberman Shepherd who’s always interested in hitting the trails.

After stumbling upon the Senior Living industry almost a decade ago, I have found a home in this space – so many good people that I get to work alongside and many folks that I get to call friends. Our work has purpose! I love getting to tour the amazing communities around the country, meet residents, and listen to their stories. Let’s connect on LinkedIn
Hollee Kennedy | Account Strategist

Hollee Kennedy

Account Executive

Hollee is a food and wine connoisseur, who also happens to dabble in all things marketing! She is a native Floridan, born on the West Coast of Florida in Dunedin and relocated to the Daytona Beach area in 2007. A graduate of Florida State University, Hollee holds a Bachelor of Science degree in Hospitality Management and is also a Leadership Daytona graduate, class XXXVI. She is a board member of the local Daytona Beach Advertising Federation Chapter and serves as club Vice President. Hollee joined Markentum with over seven years of marketing experience in a variety of departments, and as an Account Executive, focuses on developing and maintaining partner relations, as well as implementing strategy and project management.
Jordan Remington | Social Media Coordinator

Jordan Remington

Account Executive

Jordan was born and raised in Ormond Beach, Florida, and graduated from Florida State University with a Bachelor’s degree in Social Science. Her experience includes a lengthy internship at an event planning company, where she photographed events, edited photos, and assisted in various marketing campaigns. Jordan also worked at a boutique agency in Jacksonville for two years before deciding to move back to the Daytona Beach area. Her favorite experience so far was the opportunity to work directly with Firenze Tourismo’s social media team while studying abroad in Florence, Italy, in 2017. Jordan’s varied strengths and talents include content creation, photography, social media management, and creatively tackling challenges. When she’s not at work, Jordan enjoys running, going to the beach, and collecting old cameras.
Katrina Gagnon | Marketing Automation Manager

Katrina Burns

Marketing Automation Manager

Katrina brings four years of experience in the senior living industry, where she managed CRM systems and supported a sales team specializing in emergency call equipment. Katrina brings her creative problem-solving and data-driven mindset to managing all partner marketing automation portals, which helps target key audiences, identify which content influences the most contacts, and nurtures existing contacts throughout the buyer’s journey. She also works to create email campaigns and lead nurturing strategies that resonate with website visitors. Katrina works remotely in Knoxville, TN, and applies her creative background to providing marketing automation that both improve sales teams’ day-to-day and helps families researching senior living options find information easily.
Kim Rosengren | CEO

Kim Rosengren


When Kim first learned about marketing from her high school Journalism teacher, she knew what her career track would be. She believes that Marketing has the power to change minds and drive behavior, and she has a passion for using the right marketing tool at the right time to drive results.

Kim brings to Markentum almost 20 years of experience marketing healthcare and senior living solutions. A strategic and operational marketing leader, Kim has a history of expanding markets, building brand leaders and accelerating sales. She joined Markentum from Sentrics where she was the Chief Marketing Officer and was responsible for defining, launching and promoting all Sentrics solutions, as well as all corporate branding, advertising, lead gen and digital marketing programs. Prior to Sentrics, she led marketing for the North American Healthcare division of Atos, and held leadership roles with Aldera, Matrix Medical Network, Audax Health, and TriZetto.

Kim holds a BA in Psychology, an MBA and a Masters in Technology Management. When not working, you can frequently find Kim on the pickleball court or using her creativity to create complex holiday decorations.
Loreal Hiscock | Content Marketing Manager at Markentum

Loreal Hiscock

Director of Content Marketing

As a New York native, Loreal joined Markentum in January 2018. As the Director of Content Marketing, she oversees social media marketing and all written content development to ensure we are following best practices for search engine optimization (SEO), staying on brand for each partner, being consistent with our messaging, and telling stories that engage and educate those looking for senior living.

Loreal has a passion for content marketing techniques and enjoys collaborating with partners to help tailor their strategy to promote business growth. When not at work, she is an avid book reader and loves to explore local breweries.
Matt Grant | Digital Marketing Strategist at Markentum

Matt Grant

Digital Marketing Strategist

A Boston area native, Matt has lived and worked in Florida for the past 15 years helping businesses of all sizes improve their digital marketing efforts. As an independent consultant he utilized paid advertising, SEO and other tactics to build successful campaigns for his clients. Matt has significant experience in the hospitality and self storage industries and his focus has always been producing measurable results.

Married with 3 children, Matt holds a BS in Business and Economics as well as a MBA. He is excited to apply his broad experience to the Senior Living industry to help Markentum’s partners get the best results.

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