Our Team

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Tom Hurlburt | CEO at Markentum

Tom Hurlburt


Right after high school, Tom served in the US Army as a member of the 101st Airborne Division during Operation Desert Storm. Upon completion of the military, he graduated from Auburn University and began his career in the construction industry. For ten years, Tom was the President of a large construction company that worked throughout the state of Florida. From there he spent five years as the President of Silversphere, where Markentum was born. Tom was one of the key players that helped to facilitate and grow Markentum into what it is today. His passion for the senior living industry began with Silversphere and has carried over to Markentum. He enjoys learning the ins and outs of marketing and working to guide family caregivers to the places where we would want to put our own loved ones.
Chris Mohrman | President at Markentum

Chris Mohrman


With experience in non-profit and for-profit sectors, Chris enjoys advancing community development, relationship building, and marketing. Traveling to many varied places around the world has given him the important understanding that location and people play an equally integral role in shaping unique and beautiful cultures and communities. He loves working with the Markentum team and helping each partner grow their marketing initiatives, while advocating for active senior lifestyle. Chris, with his wife Kerri and daughter Ellie, enjoy exploring the beautiful state of Florida and going on outdoor adventures!
Donovan Morrison

Donovan Morrison

Growth Strategist

Donovan is a graduate of Northwestern University, earning a B.S. in Biomedical Engineering with a minor in Psychology. Originally hailing from Minnesota, he strives to improve the lives of others through both service and design. Prior to Markentum, Donovan founded, scaled, and sold Luna Lights; a business focused on improving nighttime safety for older adults. From working with several charitable organizations such as Breakthrough Urban Ministries to assisting students as a private tutor, Donovan is always attempting to positively impact the community at large. Through innovation and social change, he hopes to one day promote a more accessible environment for all people.
Hollee Kennedy | Account Strategist

Hollee Kennedy

Account Strategist

Hollee is a food and wine connoisseur, who also happens to dabble in all things marketing! She is a native Floridan, born on the West Coast of Florida in Dunedin and relocated to the Daytona Beach area in 2007. A graduate of Florida State University, Hollee holds a Bachelor of Science degree in Hospitality Management and is also a Leadership Daytona graduate, class XXXVI. She is a board member of the local Daytona Beach Advertising Federation Chapter and serves as club Vice President. Hollee joins Markentum with over seven years of marketing experience in a variety of departments, and as an Account Strategist, will be focusing on developing and maintaining partner relations, as well as implementing strategy and project management.
Denise Galang | Account Strategist

Denise Galang

Account Strategist

Denise believes that there is magic in marketing – it motivates businesses to become storytellers and inspires audiences to think and take action. As an Account Strategist for Markentum, she loves to help our partners tell their stories and grow their market share through creative strategies. Denise has over ten years of marketing experience, including advertising, brand management, public relations, communications, and event management. She has managed multiple marketing programs for a family-owned healthcare agency as well as for large, multi-billion-dollar retail customers such as Wal-Mart, Sam’s Club, and Albertsons, and their CPG clients, including Unilever & Pepsi-Cola. Denise holds a B.S. in Advertising and Public Relations from the University of Central Florida and has goals to earn her MBA in the near future. Currently, Denise resides in Orlando, Florida, and enjoys dance, fitness, and travel.
Anthony Pinnock | Senior Web Developer at Markentum

Anthony Pinnock

Senior Web Developer

Anthony Pinnock graduated salutatorian from Full Sail University with a B.S in Digital Arts and Design. He also has an A.S in Computer Programming and Analysis. He brings over ten years of experience in web development to Markentum. He is passionate about the fundamentals such as HTML, CSS, and JavaScript and works hard to master his craft and stay current. Anthony works diligently to handle all our partner’s request for website changes or additions.
Charlie Hoff | Creative Design Director

Charlie Hoff

Creative Design Director

Be nice and make awesome stuff. That’s always been Charlie’s motto. Charlie is a multidisciplinary creative designer who has been fortunate enough to do that working with startups to leading brands such as Costa Sunglasses. Over the last 19+ years, as a Designer, Front-End Web Developer, and Creative Design Director, he has overseen integrated advertising campaigns across emerging channels, digital, social, and print. Charlie is passionate about the craft, pixel perfect, and detail-oriented. In working directly with clients, he has developed strong relationships to deliver strategic and emotionally-resonating creative that also successfully achieves business goals.
Jessica Kummrow | Multimedia Designer

Jessica Kummrow

Multimedia Designer

Jess is born and raised in Syracuse, New York, and graduated with a B.A. in Graphic Design. She is driven by elevating art and design, and her passion is to implement detail-oriented and on-brand work. Jess has worked as a graphic artist for various industries through her professional experience, including a marketing agency, pharmacy, chocolate company, and financial institution. After work hours, you can find Jess outdoors hiking, plant shopping, or out on the lake!
Loreal Hiscock | Inbound Manager at Markentum

Loreal Hiscock

Content Marketing Manager

Loreal is originally from Central New York and joined Markentum in January 2018 after relocating to Florida. As the Content Marketing Manager, she oversees all written content development to ensure we are following best practices for search engine optimization (SEO), staying on brand for each partner, and being consistent with our messaging. She has a passion for content marketing techniques and enjoys collaborating with partners to help tailor their strategy to promote business growth. Loreal has since returned to New York and is incredibly thankful to be able to continue on team Markentum as a remote employee!
Rachelle Ransom | Content Writer

Rachelle Ransom

Content Writer

Rachelle grew up in a small town in Northern Michigan but relocated to Florida to attend Full Sail University, where she earned a Bachelor of Fine Arts degree in Creative Writing. Previously published in flash fiction magazines and with copywriting experience in marketing, she joins the team with a grasp of many formats of writing, including prose fiction, scripts, and copywriting. Rachelle has a passion for language and understands the power of the written word. She is a firm believer in reading physical copies of books and is continuously collecting for her library.
Lauren Kaudelka | Content Writer

Lauren Kaudelka

Content Writer

Lauren has a passion for all things content and is experienced in social media marketing, content creation, and proofreading. She truly believes that content is king (or queen) and understands the importance of crafting valuable content in order to inform, entertain, and convert. Lauren grew up in North Carolina, where she graduated from NC State University and is now part of our growing Colorado Springs team!
Katrina Gagnon | Marketing Automation Manager

Katrina Gagnon

Marketing Automation Manager

Katrina joined the Colorado Springs team after relocating from Florida to escape the heat. After graduating from Jacksonville University with a B.F.A in Fine Arts, she sought a more meaningful career. She brings four years of experience in the senior living industry, where she managed CRM systems and supported a sales team specializing in emergency call equipment. Katrina brings her creative problem solving and data-driven mindset to managing all partner HubSpot portals, which helps target key audiences, identify which content is influencing the most contacts, and nurtures existing contacts throughout the buyer’s journey. She also works in HubSpot to create email campaigns and email marketing strategies that resonate with visitors. Katrina looks forward to applying her creative background to the senior living industry in a more direct way and seeks to provide guidance to families researching senior living options.
hevohn Floyd | Intern

Shevohn Floyd

Marketing Automation Specialist

Shevohn comes from a military family and is the youngest of three. From an early age, she has always been a caregiver. One of her older brothers is severely autistic, and her grandmother suffered a terrible stroke when Shevohn was five – so the one who cared for her since birth now needed to be taken care of. Helping others has always been one of Shevohn’s core passions, and now, as a young mother, she jumped at the chance to work for Markentum. With years of taking care of others under her belt, she wanted to expand her knowledge and see how senior care is from the other side of the desk.
Stephanie Holland | Director of Social Strategy

Stephanie Holland

Director of Social Strategy

Stephanie is a data-driven, goal-oriented marketer who has created and managed social media and paid advertising campaigns for clients in sports, non-profit organizations, healthcare systems, and higher education. She is energized by people, new experiences, and social interaction, and loves having the opportunity to make a difference, spark growth, and solve problems. As the Director of Social Strategy, Stephanie works with her team to drive online visibility and generate leads. She uses her understanding of engagement and metrics to create social media solutions with measurable results. Outside of work, Stephanie enjoys spending time outdoors, especially at the beach or exploring someplace new, with her husband, James, and their two children, Henry and Heidi.
Jesica Whittaker | Social Media Coordinator at Markentum

Jesica Whittaker

Social Media Coordinator

Jesica grew up in Austin, Texas, and graduated from Texas State University with a dual Bachelor’s degree in Healthcare Administration and Communication Studies. She has several years of experience in senior living, having worked and volunteered in different communities. Jesica is a member of our Colorado Springs team as a Social Media Coordinator! In her position, she can express her creativity and passion for senior living by creating social calendars, writing creative posts, and interacting with our partners. Jesica believes there is so much to learn about our older generation and appreciates being able to do what she does every day.
Jordan Remington | Social Media Coordinator

Jordan Remington

Social Media Coordinator

Jordan was born and raised in Ormond Beach, Florida, and graduated from Florida State University with a Bachelor’s degree in Social Science. Her experience includes a lengthy internship at an event planning company, where she photographed events, edited photos, and assisted in various marketing campaigns. Jordan also worked at a boutique agency in Jacksonville for two years before deciding to move back to the Daytona Beach area. Her favorite experience so far was the opportunity to work directly with Firenze Tourismo’s social media team while studying abroad in Florence, Italy, in 2017. Jordan’s varied strengths and talents include content creation, photography, social media management, and creatively tackling challenges. When she’s not at work, Jordan enjoys running, going to the beach, and collecting old cameras.

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