Right after high school, Tom served in the US Army as a member of the 101st Airborne Division during Operation Desert Storm. Upon completion of the military, he graduated from Auburn University and began his career in the construction industry. For ten years, Tom was the President of a large construction company that worked throughout the state of Florida. From there he spent five years as the President of Silversphere, where Markentum was born. Tom was one of the key players that helped to facilitate and grow Markentum into what it is today. His passion for the senior living industry began with Silversphere and has carried over to Markentum. He enjoys learning the ins and outs of marketing and working to guide family caregivers to the places where we would want to put our own loved ones.
With experience in non-profit and for-profit sectors, Chris enjoys advancing community development, relationship building, and marketing. Traveling to many varied places around the world has given him the important understanding that location and people play an equally integral role in shaping unique and beautiful cultures and communities. He loves working with the Markentum team and helping each partner grow their marketing initiatives, while advocating for active senior lifestyle. Chris, with his wife Kerri and daughter Ellie, enjoy exploring the beautiful state of Florida and going on outdoor adventures!
Director of Partner Success
Daryl began his career in the public accounting field, and his professional momentum has continued building and evolving towards his role as the Director of Partner Success at Markentum. From 2007 to mid-2019, his career gave him the privilege of working and gaining experience in both public and private sectors of accounting; however, throughout those 12 years, the true thrill and excitement were felt when opportunities arose to participate in marketing initiatives. Fueling a desire to strike out into marketing, where his expertise in finance could collaborate with his passion for developing strategies, building relationships, and managing projects, coupled with a strong desire to promote unparalleled care and compassion for seniors. Born on the Space Coast, Daryl is an avid participant in many outdoor activities and strives to constantly bring a fresh and innovative perspective, committed to adding value and creating growth, through trust and accountability with a positive attitude and a strong work ethic, to everything he does.
Hollee is a food and wine connoisseur, who also happens to dabble in all things marketing! She is a native Floridan, born on the West Coast of Florida in Dunedin and relocated to the Daytona Beach area in 2007. A graduate of Florida State University, Hollee holds a Bachelor of Science degree in Hospitality Management and is also a Leadership Daytona graduate, class XXXVI. She is a board member of the local Daytona Beach Advertising Federation Chapter and serves as club treasurer. Hollee joins Markentum with over five years of marketing experience in a variety of departments, and as an Account Executive, will be focusing on developing and maintaining partner relations, as well as implementing strategy and project management.
Senior Technical Director
Jalin is an award-winning senior front-end developer, specializing in the most widely-used PHP content management systems (CMS) and backend frameworks, such as WordPress and Laravel. With more than 15 years experience building pixel-perfect websites, Jalin’s focus has been leading agile teams in UI development for large-scale CMS websites and web applications. His experience working in the fast-paced advertising industry has helped him hone his skills for creative problem solving, technical troubleshooting, web design, and development.
Junior Web Developer
Creative Design Director
Be nice and make awesome stuff. That’s always been Charlie’s motto. Charlie is a multidisciplinary creative designer who has been fortunate enough to do that working with startups to leading brands such as Costa Sunglasses. Over the last 19+ years, as a Designer, Front-End Web Developer, and Creative Design Director, he has overseen integrated advertising campaigns across emerging channels, digital, social, and print. Charlie is passionate about the craft, pixel perfect, and detail-oriented. In working directly with clients, he has developed strong relationships to deliver strategic and emotionally-resonating creative that also successfully achieves business goals.
Graphic Design Intern
Lexus is a current student furthering her education in Graphic Design and Motion Graphics. She is a Florida local and has a passion for art and design. Lexus currently holds an Associate of Arts degree along with a Business Certificate. Applying what she has learned in business to her designs, she works directly with our Creative Design Director to accomplish projects such as eBooks, social graphics, flyers, and ads. She is excited about creating graphics that effectively communicate the benefits of senior living communities to older adults and their families.
Content Marketing Manager
Loreal is originally from Central New York and joined Markentum in January 2018 after relocating to Florida. As the Content Marketing Manager, she oversees all written content development to ensure we are following best practices for search engine optimization (SEO), staying on brand for each partner, and being consistent with our messaging. She has a passion for content marketing techniques and enjoys collaborating with partners to help tailor their strategy to promote business growth. Loreal has since returned to New York and is incredibly thankful to be able to continue on team Markentum as a remote employee!
Rachelle grew up in a small town in Northern Michigan but relocated to Florida to attend Full Sail University, where she earned a Bachelor of Fine Arts degree in Creative Writing. Previously published in flash fiction magazines and with copywriting experience in marketing, she joins the team with a grasp of many formats of writing, including prose fiction, scripts, and copywriting. Rachelle has a passion for language and understands the power of the written word. She is a firm believer in reading physical copies of books and is continuously collecting for her library.
Lauren has a passion for all things content and is experienced in social media marketing, content creation, and proofreading. She truly believes that content is king (or queen) and understands the importance of crafting valuable content in order to inform, entertain, and convert. Lauren grew up in North Carolina, where she graduated from NC State University and is now part of our growing Colorado Springs team!
Marketing Automation Manager
Katrina joined the Colorado Springs team after relocating from Florida to escape the heat. After graduating from Jacksonville University with a B.F.A in Fine Arts, she sought a more meaningful career. She brings four years of experience in the senior living industry, where she managed CRM systems and supported a sales team specializing in emergency call equipment. Katrina brings her creative problem solving and data-driven mindset to managing all partner HubSpot portals, which helps target key audiences, identify which content is influencing the most contacts, and nurtures existing contacts throughout the buyer’s journey. She also works in HubSpot to create email campaigns and email marketing strategies that resonate with visitors. Katrina looks forward to applying her creative background to the senior living industry in a more direct way and seeks to provide guidance to families researching senior living options.
Social Media Manager
Lexie is a passionate marketer and alumna of the University of Central Florida with a B.S.B.A. in Marketing. After living in Florida her entire life, Lexie relocated away from the beach to the beautiful, mountainous state of Colorado. Lexie’s philosophy on social media is to create a voice that people want to listen to. As Social Media Manager, she provides a living and breathing social media page for our partners. With carefully strategized social media content, the partners can be sure their social media pages will have both marketing + momentum.
Social Advertising Specialist
Megan was the first official hire when Markentum expanded to Colorado in 2019. Originally from upstate New York, Megan joined the team with two years of agency experience under her belt. Megan holds a dual B.S. in Marketing and Business Analytics with a minor in Communications from Le Moyne College. She started as a Social Media Coordinator at Markentum, but her analytics background quickly steered her towards success in her current position as a Social Advertising Specialist. Megan’s days are filled with webinars, creating social advertising content, and working on spreadsheets (lots of spreadsheets), but she wouldn’t have it any other way!
Social Media Coordinator
Originally from a small town in Connecticut, Samantha recently graduated from Stetson University with a Bachelor’s Degree in Marketing and a double minor in Sales and Management. She is currently pursuing a Master’s Degree in Healthcare Administration and Management from Salve University. Samantha began as a part-time employee with Markentum but transitioned over to full-time upon graduation. Although she had previous marketing internships in Connecticut, she decided to officially make Florida her new home and Markentum her new family! Samantha comes into work every day with a smile on her face, ready to take on any social media challenge that comes her way.
Social Media Coordinator
Jesica grew up in Austin, Texas, and graduated from Texas State University with a dual Bachelor’s degree in Healthcare Administration and Communication Studies. She has several years of experience in senior living, having worked and volunteered in different communities. Jesica is a member of our Colorado Springs team as a Social Media Coordinator! In her position, she can express her creativity and passion for senior living by creating social calendars, writing creative posts, and interacting with our partners. Jesica believes there is so much to learn about our older generation and appreciates being able to do what she does every day.