Case Study
A Markentum Website
Overview
Did you know there are over 1.2 billion websites today? Every senior living community has one—but many fail at their single most important job: capturing leads.
A website isn’t just a digital presence; it’s your greatest marketing asset. It must inform, inspire, and drive action. Yet, too many senior living websites blend in, missing opportunities to attract and engage potential residents.
THE GOAL
Increase organic website leads by at least 30%.
The Challenge
Senior living communities often struggle to connect with their audience online due to several obstacles:
- Lack of Visibility:
Poor search rankings make websites hard to find. - Outdated Design:
Cluttered layouts fail to inspire trust and professionalism. - Weak Messaging:
Generic content doesn’t resonate or differentiate.
These issues lead to missed opportunities for new resident inquiries.
THE MARKENTUM
APPROACH
Markentum transforms senior living websites into dynamic platforms that engage and convert. By deeply understanding each community’s values, amenities, and culture, we design personalized digital experiences that resonate with prospects and their families.
ENGAGING, USER-FOCUSED DESIGN
We create bold, modern designs optimized for mobile performance, ensuring seamless functionality across all devices. With 85% of smartphone users browsing on mobile, fast load times and intuitive navigation are essential for longer site visits and stronger engagement.
DATA-DRIVEN OPTIMIZATION
Advanced analytics guide every decision, from keyword strategies to performance tweaks. The result? Higher search engine rankings, increased organic traffic, and measurable results.
COHESIVE BRANDING
From fonts to imagery, we provide consistent branding that builds trust and sets communities apart from competitors.
COMPELLING STORYTELLING
Using authentic narratives, we craft content that showcases each community’s lifestyle. This helps prospects envision themselves living in the community, fostering emotional connections.
Results That
Matter.
Markentum’s strategic approach generates exceptional outcomes for our partners, whether crafting new websites or optimizing existing ones.